Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts.

Social Media 52

Social Media UGC Marketing Influencer 52

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. Public Social Feeds Matter Now More than Ever. Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. This includes both paid and organic posts.

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Sentiment B2B HootSuite Retail 95

Pixlee

NOVEMBER 19, 2020

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks. Run a Social Media Contest Through Emails.

Social Media 52

Social Media UGC ROI Newsletter 52

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven. That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. The app’s parent company.

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Brands Meme Hashtag Campaign 114

Sprout Social

FEBRUARY 23, 2022

Consider the types of personalized shopping experiences given to consumers that would be impossible without social media: Showing off your products: Through user-generated content and influencers, you can give your products a human touch and a serious sense of social proof. “Which types of content can I post to Instagram Shopping?”

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Instagram How To UGC Real Estate 130

Later

MAY 6, 2020

Instead of users scrolling through a news feed, TikTok curates a For You page — an endless stream of personalized content for each user. Think of the For You page as a mix of already viral content and what TikTok thinks you’ll like based on your previous app activity. Content really is king on TikTok.

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How To UGC Hashtag Trends 86

Later

NOVEMBER 14, 2018

For the best results, start by planning out your content calendar ahead of Black Friday. So during the Thanksgiving weekend, try to incorporate video content into your Black Friday marketing strategy. Consider creating a “video-first” content calendar for IGTV and Instagram Stories. Right now, there are over 6.3

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Instagram Tips Marketing UGC 58

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .

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Instagram Trends UGC Meme 85

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Retail Social Media UGC How To 98

Sprout Social

JULY 6, 2020

It’s all well and good to create social content, but developing your brand’s position in a way that’s rooted in your business and values will ensure that you have a sustained, meaningful plan. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Spread the word.

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Strategy Social Media Organization Education 145

Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. And remember, every successful content marketing and advertising strategy contains a willingness to experiment a TON, analyze results, and learn quickly. The same goes for organic content as well.

Instagram 75

Instagram Strategy Tips How To 75

Sprout Social

OCTOBER 13, 2021

By turning social posts into shoppable content. What is shoppable content? Shoppable content is a digital asset, such as a social media post, image, video or ad, that consumers can click through to make a purchase. Benefits of shoppable content. But how do you make the most of your shoppable content campaigns?

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Buy Brands Apparel Content 139

Sprout Social

OCTOBER 19, 2016

This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Getting more engagement on your content will signal to these algorithms that your page is worth recommending. The only way to go viral is to have other people share your content. Photo Contests.

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Social Media How To Directory UGC 40

Ignite Social Media

JANUARY 22, 2020

Luckily for you, we’ve narrowed down the five best performing post types so that no matter what’s trending this week, your content will come out on top. A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend.

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Types Delicious UGC Bazaarvoice 177

Ignite Social Media

AUGUST 15, 2017

planning for your Halloween social content might be another story. Thankfully, planning Halloween content for social isn’t as hard as you might think. With a few tricks up their sleeve, anyone can dress up their content for this haunted holiday. Working with a fashion retailer? Utilize UGC.

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Content UGC Retail How To 98

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Encourage members to share their own content too. Post engaging (but not overly salesy) content.

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Strategy Brands Facebook How To 100

Later

MAY 29, 2020

Providing valuable, targeted content is another way to make your Instagram more personal. This could be advocating for a social cause you care about or simply championing the lifestyle choices your brand supports through your content strategy — there’s no right or wrong way to do it, as long as it’s authentic to your brand.

Communities 78

Communities Instagram UGC How To 78

Hootsuite

DECEMBER 6, 2021

Giveaways, by nature, give your audience a chance to interact with your brand and your content. It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. Collect user-generated content. Engage your audience. Plan your contest.

Instagram 145

Instagram How To Hashtag HootSuite 145

Keyhole.co

DECEMBER 13, 2022

This has led an increasing number of brands to use tools such as Stories, Messenger, and ads to make their content more visible to users. Facebook engagement rate is a metric to track how your audience interacts with the content you share on your Facebook business page. Focus on user-generated content (UGC).

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Engagement Strategy Facebook UGC 59

Hootsuite

SEPTEMBER 24, 2019

A creator account has its own set of benefits for influencers and content creators. Instead, you need to define your target marke t so you can create content that speaks directly to that audience. Create visually compelling content. Even more important, your visual content needs to be compelling. Optimize your profile.

Instagram 112

Instagram Tips Marketing Hashtag 112

Sprout Social

AUGUST 17, 2021

It includes content planning, measuring analytics, copywriting and design, and more. Creating a brand community is a way to be accessible for your audience through customer service and engaging online content. It allows you to keep an eye on specific feeds, hashtags, lists, scheduled tweets, messages and more.

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Communities Engagement Tools Tweetdeck 126

Later

MAY 29, 2020

Providing valuable, targeted content is another way to make your Instagram more personal. This could be advocating for a social cause you care about or simply championing the lifestyle choices your brand supports through your content strategy — there’s no right or wrong way to do it, as long as it’s authentic to your brand.

Communities 60

Communities Instagram UGC How To 60

Later

JULY 22, 2020

From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post! The Shop tab is an awesome addition for both retailers and everyday users looking for shoppable inspiration on Pinterest.

Strategy 58

Strategy Brands UGC Marketing 58

Hootsuite

MARCH 2, 2023

But it also comes with the risk of associating a brand with content that can harm its reputation. Brand safety means ensuring that a business’s ads aren’t associated with content that could damage the brand’s reputation. This includes avoiding content that could be offensive, controversial, illegal or unethical.

Social Media 97

Social Media Brands HootSuite Policies 97

Buffer Social

JULY 8, 2020

I’m Jot’s Director of Community, where I oversee the strategic direction of our social media, develop content, engage with and grow our community , manage influencer partnerships, and work closely with PR, performance marketing and customer service. Where do you find inspiration for Jot’s social media content?

Instagram 98

Instagram Social Media UGC Strategy 98

Sprout Social

JULY 1, 2019

Shop your feed? Check out how TeeFury uses two branded hashtags to encourage and promote user-generated content. For example, clicking through one of TeeFury’s tags allows followers to explore user-generated content and see their products in the wild. Retail and e-commerce. But what best practices are we talking about?

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Instagram Tips Hashtag UGC 111

Later

OCTOBER 18, 2019

Lucky for you, there’s an easier way to sell on Instagram: by using Linkin.bio by Later to create a clickable, shoppable Instagram feed. to turn your feed into a clickable, optimized landing page.?. Just look at their feed! Don’t worry, we’ve been there too. . Need some inspiration? Sell on Instagram #3: Lush.

Instagram 49

Instagram Brands UGC Feed 49

Later

AUGUST 25, 2020

time of the whole year, especially if you work in retail or e-commerce. Instagram Shopping Feed Posts. First up, Instagram feed posts where you can tag up to 5 products! So every time you post to your feed, you can create a shopping experience for your followers and start showcasing your product line!

Campaign 89

Campaign Marketing How To Instagram 89

Keyhole.co

JANUARY 22, 2024

Whenever your posts pop up in feeds, your fans can recognize you instantly without even looking at your username. Efficient planning Laying down social media style guidelines helps your team plan content ahead of time. For example, the art and craft retail chain—Michael’s, has vibrant visuals in their Instagram and Pinterest profiles.

Social Media 52

Social Media Guidelines How To Hashtag 52

Later

JULY 17, 2020

The easiest way to make your Pinterest content shoppable is by using Product Pins. . According to TechCrunch , the number of Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%. . Before this new feature, Product Pins could be found in search results, the home feed, and on boards. .

Brands 73

Brands How To SEO UGC 73

Later

NOVEMBER 11, 2018

For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases. Table of Contents: What are Instagram Shopping Posts and Should Your Business be Using Them? How To Set Up Shopping On Instagram. it’s really simple to create your first shoppable post.

Instagram 66

Instagram Hashtag Feed Feedly 66

Sprout Social

JANUARY 30, 2019

Instead, focus on content emphasizes your personality and puts your followers ahead of the hard sell. Does your brand promote user-generated content ? Your customers can be your best cheerleaders and sources of fresh content, but only if you’re encouraging them to post on your behalf. Is it actually reaching user’s feeds?

Social Media 112

Social Media Strategy Marketing How To 112

Hootsuite

NOVEMBER 28, 2022

User-generated content (UGC) is great for your own social content. You can use Streams (custom feeds that show up in your Hootsuite dashboard) to track all the important conversations in your field. Dedicate your customer experience strategy to creating a delightful experience for your customers. See what we did there?).

Tips 123

Tips HootSuite Survey FAQ 123

Later

OCTOBER 23, 2019

As with our previous example, because Home Union operates a physical retail store in Williamsburg (along with an online store), it makes a lot of sense for them to highlight their location, hours of operation, and other important info. #9: to turn your feed into a clickable, optimized landing page. 17: Ciele Athletics. 19: Netflix US.

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Examples Instagram Hashtag Sports 46

Sprout Social

OCTOBER 20, 2016

It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. Customers are constantly sending in user-generated content (UGC) like photos, videos and stories of their barn construction progress.

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UGC Facebook Construction Price 40

Hootsuite

OCTOBER 13, 2022

She is motivated by quality products and frustrated by having to sift through content to get the information she needs. In the meantime, she goes back to our social media feed to look at post comments and ‘tagged photos’. Create a social campaign dedicated to UGC to foster social proof. What are their key goals and needs?

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Template Templates Comparison Survey 95

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. Consider: Do they fit your brand values?

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Features Brands Influencer Travel 52