Travel Brands that Are Doing Social Right

Ignite Social Media

Yes, their main feed is chock-full of stunning imagery, but they also share great content on Instagram Stories and IGTV that gives travelers the inside scoop on their next trip that they crave. A key part of our social strategy is the curation of UGC.

What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

The challenge: Creating content that converts in social media ads can be expensive and consequently hard to scale. What’s more, striking the seemingly impossible balance between eye-catching content that resonates favorably with an audience requires a perfect storm.

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Taking Social Media Content to the Next Level

Ignite Social Media

As content creators, it’s natural for us to want more out of the content we create for our client’s. Not only should your content be on point with brand, but it should promote unity with variety. UGC is there for a reason. What is UGC exactly?

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3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. You have a lot of content to create.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Influencer campaigns can become your brand’s most valuable content libraries – so forego the stock photo account and check out influencer marketing.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

What Makes Successful Social Media Content Different?

Ignite Social Media

From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content. But what makes a great piece of social media content different?

6 Tips for Organizing Instagram Content with Later

Later

Over 100 million photos and videos are uploaded to Instagram every single day — but with all that posting comes a very real challenge: how do you organize your Instagram content? Enter: Instagram apps to help make your life easier (and your content organized and searchable)! .

7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable?

Content Inspiration Provided By Each Social Channel

Ignite Social Media

Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Facebook Content Inspiration. Instagram Content Inspiration.

How to Dress Up Your Content For Halloween

Ignite Social Media

planning for your Halloween social content might be another story. Thankfully, planning Halloween content for social isn’t as hard as you might think. With a few tricks up their sleeve, anyone can dress up their content for this haunted holiday. Utilize UGC.

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Five Must Haves for Planning Social Content in 2018

Ignite Social Media

The key to creating successful social content is to plan ahead. Read on for our top five must-haves for planning social content in 2018. However, much like you wouldn’t organize a print campaign in the same way you would television, social content strategies aren’t one size fits all.

A Politician Shows Us How To Do Local Social Right

Convince & Convert

But here’s the rest of the story… Justin Johnson is partially crowd sourcing his dining locations, asking his supporters for suggestions on where to eat/have meetings, and then is posting reviews of each restaurant on Yelp and his Facebook and Twitter feeds.

How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. That the content your customers post about you online can be your most valuable marketing asset. .

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. That the content your customers post about you online can be your most valuable marketing asset. .

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SEO Ideas: How to Improve SEO with User Generated Content

Pixlee

User-generated content (UGC) is any type of content created by users of online platforms. Search engines such as Google and Bing rank websites based on whether the sites’ content is relevant and useful. How Does UGC Influence SEO?

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

And by now, we have all seen popular beauty enthusiasts, insta-models, and MAUs (makeup artists) from all over the world in our Instagram and Facebook feeds persuading us to purchase the latest and greatest eyelash extending mascara, lip-plumping gloss, or skin-perfecting cream in the market.

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How to Plan Instagram Content: 6 Tips for Captions, Stories, & More!

Later

Are you wondering how to plan Instagram content in advance, without spending hours at your laptop? For busy brands and businesses trying to leave their mark on Instagram, finding time to prepare, schedule, strategize, and optimize your Instagram content can be very difficult.

Top Flavored Water Brands on Social Media

Ignite Social Media

hint: Hint has created an impressive Instagram feed with a wide variety of content. Stop motion, pictures, UGC and videos fill their channel with bright, simple, and creative content. LaCroix: Can you say UGC?! Nearly all of their content comes from their fans.

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5 Different Ways to Weave Earned Content Into Your Marketing Mix

Pixlee

At the time, this was a revolutionary marketing move; now, using earned content in your marketing is a necessity. User generated content is considered the most authentic form of marketing by the same audiences wary of blatantly promotional content-- digital natives.

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3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

Social Media of Christmas Past

Ignite Social Media

They utilize a lot of UGC, showcasing the holidays through their customer’s eyes. Bean hosted a contest to fill their feed with 12 days of puppies for Christmas. Utilizing UGC is a great way to provide holiday content.

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Once the app is open, it’ll recognize the Instagram link saved to your clipboard and ask if you’d like to repost that content to your own Instagram account: 3. Share user generated content from events. Acknowledge and share content from community members. Content.

What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]

Buffer Social

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. Why user-generated content is such a powerful tool on social media. 3 Community-Building and UGC Takeaways from Dom.

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What to Post on Instagram When You’re Fresh Out of Ideas

Later

“Instagram block” is totally normal, especially if you’re looking to maintain a consistent stream of posts and a busy content calendar. Celebrating the slow design process using Instagram, to reward our customers with content they wouldn't otherwise see."

2019 Social Media Trends to Watch

Ignite Social Media

User-Generated Content Becomes More Critical. Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand.

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7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. However, creating your own guarantees you’ll have unique, eye-catching content.

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Breaking Down Instagram Stories Creative Tools

Ignite Social Media

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. Share Feed Posts to Stories. As of mid-May, Instagrammers can share public posts from their Feed into Stories.

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. The secret is in the content. User-generated content and pet lovers. User-generated content is the perfect tactic for brands that want to feature pets and reach pet owners.

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Pixlee

Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products.

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How to Use Instagram Stories to Increase Reach

agora pulse

And as a marketer, it had the biggest flaw I saw with Snapchat marketing : the content disappeared after 24 hours, meaning that its reach was fleeting and the hard-earned content was impermanent. Instagram Stories are found above the home feed. Encourage Users to Create UGC.

3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

If you thought it was bad before with all your friends’ social posts filling your feed with rings, babies and weddings, now add the millions of brands targeting social content to you. My advice to brands: Sponsored influencer content is hands down the way to go. Weddings.

21 Ways to Get More Engagement on Instagram Stories

Later

Instagram Stories are a fun, free, and effective way to engage with your audience, even if they aren’t seeing your posts in their feed. It could be as simple as including some behind-the-scenes content of your office or store for example.

7 Best Practices To Rock Your Instagram Stories

agora pulse

A case study we conducted here at Agorapulse found that Story Ads are better at driving cost-effective results (including clicks) than traditional feed ads. When they click, they’re taken to the hashtag’s feed and can see all the other UGC shared with it.

7 Best Practices To Rock Your Instagram Stories

agora pulse

A case study we conducted here at Agorapulse found that Story Ads are better at driving cost-effective results (including clicks) than traditional feed ads. When they click, they’re taken to the hashtag’s feed and can see all the other UGC shared with it.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

User-Generated Content. User-generated content (UGC) is one of the easiest and most inexpensive ways to experiment with influencer marketing during Valentine’s Day. When it comes to influencing purchase decisions, Pinterest takes the cake with its visual content.

7 Instagram Selling Tips You Need to Be Using

agora pulse

And they don’t just scroll through the feed looking at pretty pics: 72% of users have bought a product they discovered on the platform. Leveraging UGC to Its Fullest Potential. User-generated content is well-trusted and it can be a powerful selling tool.

Will Your Number of Instagram Followers Matter in 2019?

Pixlee

The platform breaks down barriers between brands and individuals, as brand posts and stories seamlessly enter a user’s feed. Individuals interact with this content because it’s authentic, visually engaging, and relatable. In fact, 74% of Instagram users are willing to start relationships with brands that care about more than their bottom line, as evidenced by the content they produce and their integrity over time. UGC can be gathered on Instagram in a variety of ways.

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Instagram Inspo: 10 Brands We’re Crushing On

Later

Dreamy aesthetics, creative content, and strategic stories are seriously catching our eye. Instagram Inspo #1: Supergoop’s Super-Cool Content Strategy. If you’ve ever experienced plant envy while scrolling through your feed, you’re not alone.

Instagram’s Shoppable Feature: What it Means for Brands

Pixlee

Monetizing content can be a challenge for social media marketers. Here is what Instagram’s shoppable feature means for ecommerce, and how brands can go beyond this feature to make their social content convert.

Ultimate Guide to Instagram For Fashion

Later

Table of Contents. Planning Your Instagram For Fashion Content Strategy. The Types of Content Every Fashion Brand Should be Posting. How to Create Engaging Instagram Content Feed for Fashion Brands. Planning Your Instagram For Fashion Content Strategy.