Ignite Social Media

APRIL 24, 2017

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. Let’s circle back to one of the seven types of social media content I previously mentioned: UGC. What is UGC exactly?

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Sprout Social

DECEMBER 16, 2020

A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds. Just like the traditional retail experience, social feeds can become hectic during the holidays.

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Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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agora pulse

NOVEMBER 25, 2020

Example of UGC and SEO writing. Remember that most people are viewing your feed on a smartphone, which means limited space to communicate. Additionally, its business insights are so helpful for retailers. Once a user enters a search query Pinterest’s Smart Feed ranks and prioritizes pins based on their quality.

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Sprout Social

OCTOBER 19, 2022

While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Alternatively, you can make a feed post and ask them to tag their favorite creators and influencers in the comments. Use creator platforms.

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Pixlee

MAY 21, 2020

Public Social Feeds Matter Now More than Ever. Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

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Pixlee

NOVEMBER 19, 2020

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks. Run a Social Media Contest Through Emails.

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Hootsuite

MARCH 9, 2022

It used to be that brands would just flood the feed and hope that TikTokers would organically switch apps to seek out their products. There are two integration points to choose from — you can have the entire retail experience contained within the app, or you can have the final transaction take place on your website. Encourage UGC.

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Keyhole.co

JANUARY 22, 2024

Whenever your posts pop up in feeds, your fans can recognize you instantly without even looking at your username. For example, the art and craft retail chain—Michael’s, has vibrant visuals in their Instagram and Pinterest profiles. Amplify user-generated content (UGC).

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Social Media Strategies Summit

OCTOBER 3, 2019

That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more.

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Later

JULY 22, 2020

The Shop tab is an awesome addition for both retailers and everyday users looking for shoppable inspiration on Pinterest. Canadian jewelry brand Mejuri keeps their Pins fresh and cool by implementing user-generated content (UGC). And that’s not all, they actually incorporate UGC on almost every single one of their boards.

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Later

NOVEMBER 14, 2018

While high-quality promotional videos look great on your feed, content that’s more human and spontaneous can really help you resonate with your audience. If you can make your customer journey as smooth as possible from scrolling their feed to purchasing your products, you’re guaranteed to boost your sales!

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Later

MAY 29, 2020

You can also save time with Later’s Conversations feature, which allows you to review and reply to all of your most recent Instagram comments in a feed on your desktop computer. Instagram Community Tip #4: Develop a Consistent UGC Strategy. Speed Up Your UGC Collection with Later. Our latest Instagram exclusive retail is here.

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .

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Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. This is retargeting.

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Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Later

MAY 6, 2020

Instead of users scrolling through a news feed, TikTok curates a For You page — an endless stream of personalized content for each user. So the retail brand partnered with TikTok’s biggest star, Charli D’Amelio , to create sponsored content that drove new eyes to their brand page. Take for example Aerie.

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Sprout Social

FEBRUARY 23, 2022

Food for thought: social media for retail is all about having an omnichannel presence. Perfect for retargeting visitors that bounced from your store or serial scrollers on Instagram, shopping ads can present themselves in users’ homepage feeds and Stories alike. Featuring people (think: influencers and UGC) whenever possible.

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Hootsuite

DECEMBER 6, 2021

It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community.

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Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. Your Instagram look should be consistent across your posts, helping followers easily recognize your content in their feeds. That said, only the first two lines of text appear in news feed without tapping more. Don’t neglect Instagram Stories.

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Later

MAY 29, 2020

You can also save time with Later’s Conversations feature, which allows you to review and reply to all of your most recent Instagram comments in a feed on your desktop computer. Instagram Community Tip #4: Develop a Consistent UGC Strategy. Speed Up Your UGC Collection with Later. Our latest Instagram exclusive retail is here.

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Later

OCTOBER 18, 2019

Lucky for you, there’s an easier way to sell on Instagram: by using Linkin.bio by Later to create a clickable, shoppable Instagram feed. to turn your feed into a clickable, optimized landing page.?. Just look at their feed! Don’t worry, we’ve been there too. . Need some inspiration? Sell on Instagram #3: Lush.

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Later

JULY 17, 2020

According to TechCrunch , the number of Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%. . Before this new feature, Product Pins could be found in search results, the home feed, and on boards. . Find out more about how to set up Pinterest Catalogs for your business here !

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Later

AUGUST 25, 2020

time of the whole year, especially if you work in retail or e-commerce. Instagram Shopping Feed Posts. First up, Instagram feed posts where you can tag up to 5 products! So every time you post to your feed, you can create a shopping experience for your followers and start showcasing your product line!

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Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. Keep a tab on your TikTok analytics with Keyhole 3.

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Later

MAY 8, 2019

How to Create Engaging Instagram Content Feed for Fashion Brands. Another key fashion trend that dominated Instagram feeds this year was led by Realisation Par’s leopard print skirt, known as the “Naomi”. User-generated content (UGC). Planning Your Instagram For Fashion Content Strategy. How Fashion Brands are Using IGTV.

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Later

NOVEMBER 11, 2018

For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases. Instagram Shopping Posts Act as a Virtual Shop Front: Aesthetically speaking, an Instagram shopping post can seamlessly fit in with your Instagram feed and your brand’s overall look and feel.

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Later

DECEMBER 13, 2019

Later chatted to Sarah Nicole on how she naturally started to integrate long-form captions into her Instagram feed: . And by 2020, our feeds will be filled with an average caption length of 405 characters — which averages out to be 65-70 words! A post shared by Sarah Nicole Landry (@thebirdspapaya) on Oct 13, 2019 at 10:31am PDT.

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Sprout Social

JULY 6, 2020

It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Similarly, Red Bay Coffee joined the call for major retailers to pledge 15% of their shelf space to black-owned businesses: View this post on Instagram. Spread the word. Like the wine? A post shared by Robin + Andre?a

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Hootsuite

MARCH 2, 2023

The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. But you have to do your research first. Ad placements.

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Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. You might have seen these in your feed over the last few months, but essentially Shoppable Posts allow eCommerce and others businesses to tag and add products directly to an image. Yup, I said it!

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Later

AUGUST 24, 2021

She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. Promoted Tweets look like regular Tweets (aside from their “Promoted” label of course), and will show up in the feeds of your set target audience. There are several ways to do this: 1.

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Later

OCTOBER 23, 2019

As with our previous example, because Home Union operates a physical retail store in Williamsburg (along with an online store), it makes a lot of sense for them to highlight their location, hours of operation, and other important info. #9: to turn your feed into a clickable, optimized landing page. 17: Ciele Athletics. 19: Netflix US.

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Hootsuite

OCTOBER 13, 2022

In the meantime, she goes back to our social media feed to look at post comments and ‘tagged photos’. Create a social campaign dedicated to UGC to foster social proof. Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers.

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Hootsuite

NOVEMBER 28, 2022

User-generated content (UGC) is great for your own social content. You can use Streams (custom feeds that show up in your Hootsuite dashboard) to track all the important conversations in your field. Dedicate your customer experience strategy to creating a delightful experience for your customers. See what we did there?).

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Hootsuite

OCTOBER 28, 2019

Now people can Netflix-and-fill their feeds with their fav TV shows and movies and add their own stickers—making brilliant use of second-screen social. Reformation uses UGC to sell clothes. Netflix also introduced an option for users of its own app to share directly to Instagram Stories.

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