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A digital media framework for smart marketing communications

Sherrilynne Starkie

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. It includes partnerships, alliances, syndicates and more. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors, for example.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. It includes partnerships, alliances, syndicates and more. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors, for example.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Now, in the digital context, the definition of Earned Media it is much broader. It includes partnerships, alliances, syndicates and more. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors for example.

Marketing 199
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Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them.

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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

That’s a pretty good figure considering that direct navigation still represents the lion’s share of traffic to newspaper and magazine sites. As for social media traffic, while still quite small those figures are definitely trending up strongly for news and content sites, especially when looked at year-over-year.

Hitwise 124
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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Also surprised how well some magazines did. To clarify my methodology, I chose 30+ sites with a mainstream/national news focus, making effort to include a cross-section of newspapers, magazines, TV, Web-only etc. What Horrible Things Did Time Magazine Do in 1964? Thanks for your post.

Sites 176
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Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

But from a media relations perspective this reminds me of the “if a tree falls in the forest” saying: If an article about your company or client is behind a paywall and no one is around to read it, does it make an impact? Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page?