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A digital media framework for smart marketing communications

Sherrilynne Starkie

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 367
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Content Strategy Tips from Top B2B Brands

Writtent Blog

If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

B2B 93
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 195
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We Need a Better Definition of "Native Advertising"

Twist Image

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" " We do need a unified definition here. What is "native advertising"? So let's try to define it.

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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Canadian Media Consumption Trends.

Marketing 199
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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. According to New York Magazine , 74 percent of the people in the United States confirmed using emojis in messaging apps. Get our Definitive email newsletter. Image via WorldEmojiDay.com.

Company 60