Proactive Report
JULY 3, 2011
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.
Laurel Papworth
MAY 6, 2013
Undoubtedly, this is because of the closeness of the social graph (a hundred close family and friends) on Facebook, versus the relative looseness of the connections on Twitter (several thousand acquaintances). It’s worth noting that Facebook shares are worth dramatically more than tweeted links. Twitter: @silkcharm.
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Audiense
NOVEMBER 1, 2016
Working with Audiense, Adecco Spain built unique audiences based on a range of criteria, including relationships, personalities, social graph and more, for a campaign focused on lead generation. .”, according to Javier Burón, CEO and Cofounder of Audiense. 191% increase in lead generation.
Convince & Convert
FEBRUARY 3, 2016
Lately, it seems to have moved to a dangerous place of ROI, subject lines, and vanity metrics. Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume.
Convince & Convert
MARCH 9, 2016
times investment to, according to a recent study by Tomoson , an ROI of $6.50 To identify long-tail influencers that are ideal for your target community with speed and ease, use a social graph and affinity data. Reports are showing returns anywhere from 1.5 for every $1 spent.
Social Media Strategery
MARCH 3, 2011
the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Groups are great for small groups of people to share and communicate. Created by Inigral Inc. , Pages are great for brands to push out information.
Koka Sexton
MARCH 19, 2012
Besides the interest in best practices of companies leveraging InsideView for sales intelligence, I was asked questions about how InsideView is leveraging social media for lead generation, branding and support. I find that most companies especially InsideView customers want to become social businesses in one way or another.
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