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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

Anyone who works in social media for government agencies understands the importance of public trust. Because these same tactics have helped his agency achieve substantial and sustained growth in social media engagement over the past five years: Check out the key takeaways from his presentation. Is it worth it?

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. The team at SA was incredibly proud of the campaign and its success.

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Dos and Don’ts of UGC Curation 2021 

Pixlee

In fact, ads that feature UGC generate four times higher click-through-rates than those without and are considered 50% more trustworthy than other types of media. Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation. The best thing about it? Ask Permission.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Don’t post unauthorized commercial communications or spam on Instagram. DO: Use social listening to find relevant posts to engage with. DO: Use search streams to build community. This can be a tricky.

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

Interactive content like Instagram polls, asking questions in your social media captions, and hosting live streams are great ways to engage with your audience. A prime example of interactive content is hosting a social media contest. That work will help with product development and marketing efforts.

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Facebook Eavesdropping and Spree Murders: Neomugicha Killings and Social Media

Laurel Papworth

Social Media sites apparently are running AI software that listens to discussions and then can flag the discussion for monitoring. As an online community manager I want to be up front and say: we live in a Police State anyway. And that’s how the community is kept safe. Is this a good or a bad thing? Mashable ).