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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. via Weight Watchers.

Brands 131
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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

For members of this hard-working class, they use online communities, forums, Facebook, and Pinterest to create these communities and support systems and conduct the research that allows them to make their dollar work as hard as possible for them. They’re looking for acknowledgement, recognition, and most importantly, support.

Class 75
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I couldn’t believe it, given how many video assets a professional sports team has.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Why not encourage the spread of goodwill?

Brands 133
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Glean.info is a market intelligence and social media monitoring tool that gets audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites. The tool allows you to collaborate with your team and set when and where to publish your social media posts. Glean.info. Price: Custom.

Tools 52
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LinkedIn Groups: How to Create, Join, or Manage Them

Hootsuite

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Think of it as an online clubhouse or modern message board where you can start or join discussions and build relationships. What are LinkedIn groups?

Groups 143
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Social Media in Action: Twitter and Emergency Response | Social.

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 They had set up message boards, and people would go on there and say that they’re having a heart attack and (I guess) Kaiser was required to send an ambulance to respond. Government 2.0 Miscellaneous Personal Prof. How do you manage that? How do you manage that?

Gov 2.0 50