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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Real time sales and service – Charlie made the point that delivering real-time content to sales and service enables our front lines interfacing with customers to create value by providing content that makes their jobs easier, answers the questions customers are asking, and sets Symantec up as the trusted expert in a real-world relationship.

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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How You Can Help Me Grow a Mo

Ari Herzog

When I teach the second half of this cause marketing experiment to my Thursday students and share how I intend to reach the larger at-large student population at the college, I expect more will come. Please donate a dollar to our cause. When he's not blogging, Ari helps brands improve their digital media marketing.

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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. With Project Drive-In, some comments on YouTube question whether the movie industry should step in, while others wonder if the issue may also extends to small town movie theaters.

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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

While there’s little doubt that small businesses should have some sort of Twitter presence due to the ease of access, simplicity, and potential quick engagement with customers (both potential and existing), there’s no denying that ROI has always been a question mark for small business owners.

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ALS #IceBucketChallenge - You Could Be Next

Twist Image

There has also been a lot of online discourse about the merits of this campaign, and questioning the brand association between ALS and dunking a bucket of ice water over your head. Mine is simple: this has gone incredibly viral and it has raised over $7 million for a worthy cause. cause marketing. viral marketing.

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Business Leaders Really Can Make A Difference

Twist Image

It was - without a question - one of the hardest moments in my life. cause marketing. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. My world collapsed. I went into a tailspin. advertising agency. blood cancer.