Audiense

OCTOBER 20, 2023

So it’s no surprise that influencer marketing is booming among B2B companies. Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers.

B2B 86

B2B Influencer Examples Campaign 86

Oktopost

MARCH 24, 2022

In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns. 7 Employer Branding Examples to Inspire You.

Examples 107

Examples Campaign Brands Reputation 107

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples. In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. The company reportedly made over $70,000.

Examples 92

Examples Campaign Discount Marketing 92

Buffer Social

DECEMBER 14, 2023

Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Hootsuite

SEPTEMBER 21, 2023

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But the goal of the company is actually to sell alarm clocks.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

DECEMBER 14, 2022

Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Pacsun kicked off its holiday marketing season with the PacVerse campaign.

Industry 111

Industry Examples Real Estate Brands 111

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Examples 62

Examples B2B ROI CPA 62

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. But what about its role in society? Great #goals for an airline!

Examples 97

Examples CSR Airlines Collaboration 97

Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. Let’s dive in.

Examples 102

Examples Social Media Skills Team 102

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it?

Team 113

Team Examples Marketing Training 113

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis.

Examples 112

Examples Brands Sentiment Reputation 112

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Generate marketing campaign ideas. These insights are handy when creating emotional marketing campaigns.

Examples 104

Examples Template Templates How To 104

Awario

FEBRUARY 11, 2021

For some companies, the holiday season ends at New Years. They pack away pumpkin candies, Christmas trees, Santa Clauses, breath in, breath out, and get back to normal, everyday marketing. The closer it gets to February 14th, another great commercialised holiday, the more they feel like they’re missing out.

Examples 114

Examples Brands Campaign Company 114

Sociallyin Insider Blog

JULY 9, 2021

In our current digital age, being the company to create and publish the best content carries a lot of weight. 17 EPIC CONTENT MARKETING EXAMPLES TO BOOST YOUR BRAND. What are Content Marketing Examples? How Using Multiple Content Marketing Examples Can Boost Your Brand Name. Hashtag Campaigns - Red Cross.

Examples 93

Examples Brands Content Marketing 93

The Realtime Report

JUNE 20, 2022

Company Start with Tech Use? What happens to a startup company that deals with a competitive industry while simultaneously struggling to keep afloat? These aren’t easy questions to answer, especially for new company owners without experience. Does Future-Proofing Your. Does future-proofing a business start with tech use?

Company 91

Company Software Startup Industry 91

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. 10 behind-the-scenes post ideas and examples for your next campaign 1.

Campaign 91

Campaign Content Upcoming Authentication 91

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa.

Authentication 93

Authentication Examples Class Team 93

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples. following up.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Visually SM

JANUARY 10, 2021

Spontaneous manifestations about a company draw attention. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people.

Company 130

Company Brands UGC Reputation 130

Awario

FEBRUARY 11, 2021

For some companies, the holiday season ends at New Years. They pack away pumpkin candies, Christmas trees, Santa Clauses, breath in, breath out, and get back to normal, everyday marketing. The closer it gets to February 14th, another great commercialised holiday, the more they feel like they’re missing out.

Examples 88

Examples Brands Campaign Company 88

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. Example of how to combine social media and email marketing. Cross-Promote Campaigns. You can post: Company updates.

Campaign 150

Campaign Social Media UGC Marketing 150

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Start by selecting two to five competitors.

Template 52

Template Templates Examples Social Media 52

agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Good examples include gyms and beauty salons. Examples of Instagram Live Collaborations. Consider Instagram Live collaborations.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

MARCH 21, 2022

Holiday product Guides are excellent examples of how you can position your products around an exciting moment. For example, you can create product Guides like a “Clean skincare routine starter kit” or a “What to bring camping checklist.”. 6 Instagram Guide examples to elevate your brand. Post Guide examples.

Examples 103

Examples Instagram How To Curation 103

Keyhole.co

JULY 31, 2023

This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media. In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 113

Campaign Brands Communities Industry 113

Oktopost

NOVEMBER 3, 2020

Determine the objective and audience for the campaigns you’ll be running, and think about how to time your emails. When you’re planning out your content and tactics, don’t forget the insights from your previous year’s campaigns. When it comes down to it, isn’t that what your company does as well? Add “seasonal sparkle”.

B2B 125

B2B Examples Discount Campaign 125

Sprout Social

JANUARY 25, 2022

4 Types of customer journey maps & examples. A customer journey map is a visual representation of each point of interaction one of your customers has with your company. Generates marketing campaign ideas. With your personas and journey map in hand, creating a marketing campaign is so much easier. Set your goals.

Examples 92

Examples Template Templates How To 92

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Setting an Example for Employee Advocacy.

Company 124

Company B2B Loyalty Survey 124

Pixlee

APRIL 28, 2021

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made.

Campaign 97

Campaign UGC Content Sports 97