Social Media Strategery

APRIL 3, 2014

There was paid media, and there was earned media — and for the most part, everyone understood their role. Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars.

Syndication 103

Syndication Marketing Advertising SEO 103

Firebelly

MARCH 23, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Marketing Madness [Cartoon] | Main | Motorola Backflip Commercial And Social News » March 23, 2010 Hook A Facebook Fan Up: Theyre Looking For Discounts In last weeks post Facebook Fans Mean Business (And Are More Likely To Buy) I shared information from a new report that revealed (..)

Discount 111

Discount Facebook Paid Search SMS 111

Small Business Mavericks

JUNE 2, 2014

If It Looks Like Spam… In Larry Kim’s article, “ebay Just Lost 80% of its Organic Rankings” , it’s clear that eBay implemented a strategy that was destined to crater their search rankings from the start. eBay created a major AdWords campaign that was by all accounts completely spammy.

Adwords 93

Adwords Paid Search Small Business Google 93

Firebelly

JULY 22, 2010

I followed closely behind - buying my tires at another store a mile down the road. " A look of fear washed over Todd's face as a tiny smile washed over mine. I loved that this woman felt empowered by her online network! She turned and walked out the door. Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

MARCH 16, 2010

Digitalia | Indianapolis Social Media Marketing « 2 Social SEO Stories You Need To Read This Week | Main | Facebook Fans Mean Business (And Are More Likely to Buy) » March 16, 2010 Firebelly Marketings Upcoming Speaking Engagements I wanted let everyone know about some speaking engagements that Duncan Alney and I have coming up over the (..)

Upcoming 100

Upcoming Engagement Marketing Paid Search 100

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media 100

Social Media Marketing Hubspot Paid Search 100

Firebelly

NOVEMBER 30, 2009

Buy electronics now. Wait to buy clothing. Deals range from slashed prices to free shipping. Tips for safe online shopping: Make sure your browser is fully upgraded to make sure you are not a target for a hacker to steal your info during a purchase. Verify Secure Connections through your browser.

Retail 100

Retail Paid Search SMS Syndication 100

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Thats a bold and brave move in my opinion.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Firebelly

JANUARY 29, 2010

Data Shows That Social Behavior Gets More Followers By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Firebelly

JANUARY 27, 2010

In my Social Search: Tempur-Pedic "Ask Me" Commercial post a few weeks back I shared Tempur-Pedics commercial in which they suggest viewers ask their friends on Facebook and Twitter what they think of their mattresses before buying. Now another commercial has caught my eye. This one is from Dentyne.

URL 103

URL Paid Search SMS Syndication 103

Firebelly

OCTOBER 28, 2009

And believe me, no one buys that you're thinner since yesterday. Perhaps, you can thank Oprah and Ashton Kutchner for that - I personally will not thank Ashton for anything and find him as substantial and interesting as a baked potato chip, but thats another story. If we've seen one photo of you on twitter, that is probably good.

Paid Search 100

Paid Search Flickr SMS Syndication 100

Firebelly

FEBRUARY 12, 2010

Google buys social search startup Aardvark By Bobbie Johnson Google has acquired search startup Aardvark in its latest attempt to improve its standing in the growing social search market.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

MARCH 5, 2010

The Oscar buy is also about leveraging the investment on Facebook and Twitter. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start. points from 22.5 percent one year ago.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

NOVEMBER 10, 2009

It's fast, it's got full offline powers. It's not perfect, but it's the closest yet.

iPhone 100

iPhone Twitter Paid Search SMS 100

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Search marketing allows a business to capture valuable leads from buyers researching a purchase. Google, Bing, and Yahoo).

B2B 118

B2B Marketing SEO Engineering 118

Sprout Social

OCTOBER 21, 2021

Search engine results. Search engine optimization (SEO) plays a role in earned media. Every time you create content for your website, search engines take note. If someone’s search query matches up with that blog post you recently wrote, you might show up on the first page of results.

Strategy 135

Strategy Tips Review Findability 135

ProBlogger

AUGUST 29, 2012

search engine optimization. Search engine optimization metrics. Most of us spend a little time each week looking at the content that’s attracting the most search traffic to our sites. And we also know that many people who come to our sites through the search engines may not be in our target audiences.

Metrics 40

Metrics Blogger Collaboration RSS 40

Josh S Peters

JANUARY 21, 2013

So far in the convergence of search and social we have talked about Social Media / SMO , Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed. Social Media – Paid.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Harp Interactive

NOVEMBER 2, 2010

When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative.

Press Release 219

Press Release Communities Badge Real Estate 219

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Techipedia: Tamar Weinberg

JANUARY 5, 2009

SEO Space): Jody Nimetz highlights the pros of opting for Facebook ads. It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. Rae explains all. Facebook Ads: Will They Work for You?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Kikolani

NOVEMBER 29, 2010

Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Her blog, SEO Smarty , covers blogging, branding, SEO, social media, and more. Ann Smarty. Annette Matzen.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Seems like a bit of a disconnect.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. B2B purchasing decisions in general are taking longer and involving more people on the buying team. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal. General Social Media Statistics.

Statistics 190

Statistics Research Social Media B2B 190

Rebekah Radice

SEPTEMBER 13, 2016

Give them a taste of how you help and specific features that will guide them in the buying decision. Then you’ll come back through and optimize your landing page for SEO. Optimize that content for people and search engines. Also, think about using paid search and other channels. Email 4: Activation.

Campaign 143

Campaign Social Media Marketing URL 143

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), SEO: Strategy. SEO: Information. Local/Mobile Search. In honor of my birthday, I now have 300 posts to share.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MAY 10, 2012

Does that mean that people from Pinterest actually buy things from you? So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. How much do you think about high efficacy search terms and SEO and rankings before you create posts? Marcus : Yes.

Hubspot 114

Hubspot Mobile Analytics Google 114

Writtent Blog

AUGUST 3, 2016

Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there… So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. 6 Use SEO Spider’s Web Strategy. #7 13 Pick. . #14

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

NOVEMBER 12, 2013

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. 97% of all consumers search for local businesses online. (An How do marketers separate hype from reality in mobile? population still lacks internet access).

Statistics 226

Statistics Social Media B2B Journal 226

Rebekah Radice

SEPTEMBER 13, 2016

Give them a taste of how you help and specific features that will guide them in the buying decision. Then you’ll come back through and optimize your landing page for SEO. Optimize that content for people and search engines. Also, think about using paid search and other channels. Email 4: Activation.

Campaign 60

Campaign Social Media Marketing URL 60

Webbiquity SMM

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. sources of information to make a decision.

SEO 192

SEO Paid Search Engineering Reputation 192

Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset.

SEO 228

SEO Paid Search Metrics Google 228

Webbiquity SMM

AUGUST 5, 2013

What tactic do 92% of SEO professionals view as effective? WordPress Hosting SEO ). State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). B2b vendors?

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. YouTube now hosts more than 100 million videos and is the second largest search engine.

Research 191

Research Social Media B2B Statistics 191

Viper Chill

JUNE 8, 2010

Did you know that 20-25% of Google searches every single day are brand new? 1 in 4 search queries have never been typed in the history of the search engine – every single day. To say the SEO was easy is a massive understatement. Reply Glen says: June 8, 2010 at 2:54 pm 19 is all search engines.

Google 84

Google Adsense Directory Eventful 84