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88% of Twitter Users Follow At Least One Brand

The Realtime Report

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. Why are Twitter users embracing brands? days ( CNET ).

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. Brands today run on the attention economy.

Tips 352
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Five Social Channels You May Not Know About

Ignite Social Media

If you’re a brand that offers your products or services anywhere other than the United States you may want to look into these guys. The microblogging site launched in August of 2009 and as of May 2017 had 340 million active monthly users.

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

There is creating search programs just for branding purposes. There is PPC, there is mobile, local, and of course the whole analytics side of it all. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings.

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Social Media Citizens Hate BP + 4 Other Social Media News Items

Firebelly

How many Americans are complaining about brands online? One-Third of Americans Criticize or Compliment Brands Online Erik Sass If anyone ever doubted that marketers must come to grips with social media, that doubt should be removed by the findings of the latest Harris Poll, released earlier this week. Having trouble reading this image?

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The Lance Armstrong Effect

Twist Image

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. Not much has been said by Lance Armstrong, himself. anti doping agency. business column. livestrong.