Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Let’s dive in quickly and put an end to your social media woes once and for all.

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Hootsuite

AUGUST 22, 2022

Did you know the technical term for a hashtag is an octothorpe ? That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business.

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Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

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Hootsuite

JUNE 18, 2019

If you use social media, social media management tools can make your life easier. What is social media management? Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively.

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Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

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agora pulse

JANUARY 21, 2020

Social media platforms are continually evolving … so shouldn’t the tool you use to manage them do the same? Our social media management tool allows you to publish, engage, and report on social media from one easy-to-use dashboard. Saved hashtag picker. Geotagging posts.

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Keyhole.co

SEPTEMBER 4, 2023

Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. They empower businesses and individuals alike to evolve into strong, recognizable brands.

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Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here.

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Hootsuite

OCTOBER 18, 2023

At this point, you’ve likely heard of Bluesky Social, the budding Twitter alternative. It’s one of a few text-based social networks that have cropped up as Twitter, now X , makes the shift to becoming an “everything app” under its new leader, Elon Musk. What is Bluesky? How does Bluesky work?

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agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

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Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? It’s also an opportunity to become the ‘hero’ in your customer’s story.

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Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

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Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. Videos, hashtags, sounds, and effects can be added to a user’s Favorites section. Teenagers are gaga for TikTok.

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Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Almost half of the world’s population is using social networks, and not just for socializing.

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Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

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agora pulse

NOVEMBER 25, 2020

In this article, I’m going to show you my tried and tested SEO writing hacks to boost your social media. How Social Media Helps With SEO. Having a basic brand presence on social media is a start, but there’s so much more you can do. It takes skill to write great social media captions.

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Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. use social for “finding products to purchase.”.

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Buzzlogix

JUNE 19, 2017

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.

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Hootsuite

APRIL 19, 2023

We’ve all cringed at a brand’s tone-deaf post or hashtag fail. These social snafus often come down to a misunderstanding of unspoken social media etiquette. Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement.

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Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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Keyhole.co

NOVEMBER 2, 2022

Social media management has evolved to an extent where you need tools to automate mundane tasks such as scheduling, planning campaigns, competitor monitoring, managing analytics in real time, and so forth. . Instead, a social media management tool tracks everything over a single dashboard.

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Keyhole.co

DECEMBER 13, 2022

Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. One of the notable social media management tools that help you streamline your social media strategy over a single interface is Agorapulse. .

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Hootsuite

DECEMBER 16, 2021

Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

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Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Social network APIs allow these platforms to integrate with other software providers and apps.

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Oktopost

FEBRUARY 13, 2023

As social media continues to play a vital role in the way businesses connect with their customers and promote their brand, the need for powerful and efficient tools to manage and create content has never been greater. Uniform branded content sometimes feels alienated and not personally connected to the advocates.

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Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Talkwalker.

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Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

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Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

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Postcron

DECEMBER 20, 2022

And as everyone starts putting up their lights and getting ready for the festivities, social media managers usually have their minds elsewhere: planning their holiday social media content. Having figured out your goals, it’s time to think of ways to make your brand stand out and reach more people.

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Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. What Are The Key Components of Social Data Analysis?

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Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag.

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agora pulse

MAY 21, 2020

When I first begin working with a new client to provide social media management at Contentworks Agency , I run a quick competitor analysis. I would suggest running a competitor analysis once a quarter or at the beginning if you have just started working with a brand. Check their social strategy. Common hashtags.

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Hootsuite

OCTOBER 12, 2023

Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. You can also manually search the internet for mentions of your brand.

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Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. To scale, you must do everything you can to optimize your visibility across social networks. Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible.

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Ignite Social Media

MAY 4, 2021

While there are laws and infrastructures in place that require brands and retailers to ensure digital experiences are accessible to all, it boils down to a more important factor – caring about your audience. Our team at Ignite Social Media recently met with Alexa Heinrich , Social Media Manager for St.

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Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. You can dissect which type of your posts on social garner more engagement and at what time.

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Hootsuite

JULY 8, 2020

Are they start-ups or enterprise-level brands? The social marketing manager? Social media analytics provide much of this information. But understanding who’s already buying from you can help you understand who’s most likely to be interested in your social channels. Parents of teens? Keyhole.co.

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