How to Incorporate UGC Into Your Inbound Marketing Strategy


One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Inbound Strategy and UGC.

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Ultimate Guide to User-Generated Content


User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Has your brand considered taking influencer marketing one step further?

5 Creative UGC Marketing Campaigns to Inspire Your Business


Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s.

How to Legally Repost User-Generated Content on Instagram


If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on Instagram: Why Following UGC Rules is Important.

9 Brands Driving Meaningful Change on Instagram


We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e.

Brand Value in the Age of Digital-First Experiences


Digital-first marketing has been vital to brand growth for decades. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way. If you aren’t careful — especially during a global crisis — consumers could see your brand exploiting the current situation for profit, which could permanently drive customers away from your business. Customer-Centricity from a DTC Brand.

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

How to Support Social Causes as a Brand on Instagram


More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

The Social Hub Guide for Brands


Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. A social hub is a digital collection of all the social content affiliated with your brand that you can host on your website. Many social hubs also offer brands an easier way to track how their content is performing across multiple channels in one place.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube. Top 10 Best Brands on YouTube.

2019 Influencer Marketing Trends for Brands


But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 What does this mean for brands?

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Guest post by Anne Griffin.

No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success


While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brand Marketing

Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month


As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. These five brands don’t stop at donating to equal rights organizations – they’ve taken extra steps to freely associate themselves with the community in the name of equality. These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message.

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What We Learned By Following 4 Pet Brands on Instagram Stories for a Month


Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you. As an official Snapchat Certified Partner , our experts would be more than happy to help kickoff your brand on the platform.

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. If Generation Z is a target demographic for your brand, the time to embrace TikTok has come.

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University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise. Events. Events.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. It also allowed the athletes and attendees to share their experiences at the event, which in turn captured the interest of their devoted fans.

Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right


Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Although it seems like an easy marketing ploy, you’ll want to make sure that your brand is fully aware of what trendjacking is and how it can help (or even potentially hurt) your brand in the current state of social media. How to Make Trendjacking Work for your Brand.

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. These posts are excellent for engagement, and also offer up an opportunity for you to share a call for more UGC. Share UGC In Stories. Create Story Highlights Featuring UGC. Have Followers Vote on UGC Contests.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales


One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. Create a brand logo and tagline.

The Top User-Generated Content Campaigns of 2019


Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. These 2019 UGC superstars do an excellent job of amplifying their customers’ content through well-designed campaigns, and it’s made a tangible impact on their bottom-line success. The Swedish brand Fjallraven has become synonymous with long-lasting and ethical outdoor clothing.

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How Augmented Reality Could Change User-Generated Content


And it has some very real applications in UGC. It allows businesses to create branded filters that promote their products and websites. . It has the potential to augment live events, create engaging virtual stores, and generate interactive AR videos. Brand Marketing

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The 2020 Black Friday Cyber Monday Ecommerce Checklist


Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. Looking to boost your current stream of UGC and build deeper community engagement?

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Making the Most out of Your Instagram Stories

Ignite Social Media

If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. For instance, if your brand is opening a new store or hosting an event in a certain place you can pop a location tag onto the content to let viewers know where it’s taking place or encourage them to visit if they’re close to the area. Is your brand always coming up with something new? Share UGC.

How User-Generated Content can be Helpful for Recruiters and HR


User-generated content (UGC) has worked wonders for boosting sales and building a brand community. Employee engagement is critical for modern brands trying to retain top talent – and what better way to do that than with authentic content created by the real employees of a company. Here are some of the benefits of using UGC and EGC to engage employees: Attracting Top Talent . Better Brand Image with Customers and Clients. Brand Marketing

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Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb. The numbers don’t lie, either: with 1 million followers, Airbnb is a clear brand winner on Instagram. Want to know how your brand can excel at social media like the ones discussed here?

5 Strategies to Increase Consumer Retention Rates in 2020


Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand.

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Red Dress Collection Presented by Macy’s

Ignite Social Media

Every so often, we get the opportunity to support our client’s event activations via social. The Red Dress Collection Fashion Show presented by Macy’s is an annual event put on by two phenomenal organizations in an effort to raise awareness about women’s risk of cardiovascular diseases and stroke. Two survivors opened the show in addition to 20+ female celebrity volunteers who participated in the event. This past year was our second time covering the event.

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Instagram Inspo: 10 Brands We’re Crushing On


This year, skincare brands are poised to be cooler than ever — and Supergoop is making sure that includes UV protection. The popular sunscreen brand has continued to shine on Instagram this year — and it looks like a lot of people are noticing (just check out their tagged posts)! If you’re looking to grow your following this year and built a community of brand evangelists, you’ll definitely want to take notes from Supergoop. .

6 Challenges Brick and Mortar Retailers Need to Master Before 2020


With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. Smart brands understand that their data and suppositions aren’t the only factors that constitute an accurate knowledge of the customer. Feedback can come in the form of UGC. Brand Marketing

Your Must-Have Guide to Creating a Winning Social Media Campaign

agora pulse

Planning a big campaign for your clients or your own brand? More importantly, a successful one for your brand or your clients? So how can you develop a winning campaign for your brand? Start with common campaign objectives like: Improving brand awareness.

9 Tips for Using Social Media Effectively For Your Business

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

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How to Get Free Imagery for Your Business on Instagram using Tack

Razor Social

We all know that UGC is far more believable than content produced by brands. They’ll do their research and see what others have to say about a product or a brand before they make a decision to buy. more than they trust photos or videos produced by brands. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage?

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How User-Generated Content can be Used with Chatbots to Convert More Site Visitors


For brands to create human connections that meet the customer service requirements of today’s consumers, brands should look at incorporating user-generated content with their chatbots. When it comes to incorporating some UGC marketing strategies within our chatbot functionality, this advanced AI coding will be needed to get to the goals that we want to reach. . Combining user-generated content with chatbots is a natural progression for community-driven brands.

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When Should You Use an Instagram Slideshow?

Convince & Convert

Yes, this goes for brands, too. Instagram is not a full representation of your life or your brand. In social media, the enjoyment of your audience always comes first , at least for brands. Here are some tips to help marketers (and everyone else) use Instagram slideshows to benefit both the brand and their audience. Posting gratuitous photos gives your audience the impression that you, or your brand, is self-obsessed (and not in a trendy way).

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7 Best Practices To Rock Your Instagram Stories

agora pulse

There are four Instagram Stories stickers that all brands and businesses should be using. These allow you to share your branded hashtag, which is clickable by users watching your story. This is exceptional social proof, and it can be used to encourage more UGC.

9 Brands Doing Unique Things on Social and What We Can Learn from Them


It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. From spicy chicken nugget breakouts to no-frills brand identities, we’ve found some of the best examples of brands doing unique things on social. Reformation uses UGC to sell clothes. Just look at its Twitter bio: “i am a brand.