Koka Sexton

DECEMBER 18, 2008

Both small and large companies can benefit from the additional branding and communication outlet Twitter offers. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Enterprise Twitter The Twitter service can and should be used by businesses. Use get_bookmarks() instead.

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Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter.

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Koka Sexton

MARCH 26, 2010

Yes, I learned how to reconfigure the wpconfig.php to make sure the blog had a conversation with the database. But for some reason, that didn’t work so the site looks like a brand new site with nothing but a “Hello World&# post. How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

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Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter.

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Koka Sexton

JANUARY 25, 2009

In the conversation we started talking about Twitter Karma and how a good Twitter Follow/Follower ratio matters. have a lot of conversations in the office about Twitter followers. How NOT to use your Social Media Marketing Manager! I never had given much thought to it but on a base level it makes sense.

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Koka Sexton

JANUARY 25, 2009

In the conversation we started talking about Twitter Karma and how a good Twitter Follow/Follower ratio matters. have a lot of conversations in the office about Twitter followers. How NOT to use your Social Media Marketing Manager! I never had given much thought to it but on a base level it makes sense.

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Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. 6 Comments - Leave a comment!

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Koka Sexton

JULY 27, 2009

Why not just have a conversation, see where it goes and then pull from it for the piece. Sure, it’s all about me but considering Andre and I spoke for about an hour, he pulled pieces from the conversation that were scattered through the time line and wrote them all out as if in a chronological order. That made me smile.

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Koka Sexton

DECEMBER 13, 2008

Every hour or so they will scan twitter to find any new people that you can join in the conversation with. How NOT to use your Social Media Marketing Manager! Twillo will then do all the hard work and auto subscribe you to all the people talking about the subjects you are interested in. Not a bad thing but just want to make it clear.

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Koka Sexton

DECEMBER 13, 2008

Every hour or so they will scan twitter to find any new people that you can join in the conversation with. How NOT to use your Social Media Marketing Manager! Twillo will then do all the hard work and auto subscribe you to all the people talking about the subjects you are interested in. Not a bad thing but just want to make it clear.

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Koka Sexton

JULY 12, 2009

I use Monitter to see what is being said in my city by specifying the distance of search and I open it up for every conversation when I look for information about news topics or when i want to see what is being said about the company I work for. How NOT to use your Social Media Marketing Manager! marcelino’s last blog post.

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Koka Sexton

JULY 12, 2009

I use Monitter to see what is being said in my city by specifying the distance of search and I open it up for every conversation when I look for information about news topics or when i want to see what is being said about the company I work for. How NOT to use your Social Media Marketing Manager! marcelino’s last blog post.

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Koka Sexton

JANUARY 24, 2009

Many of the typical rules of internet marketing do not apply to a hyper-local blog. The best part is that these larger news agencies are more than willing to have a short conversation with you as well. Praise ¬ 46 Links on Local Online Marketing: Techniques to Promote Your Local Business « Web 2.0

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Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

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Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. There are tons of free and paid tools out there that help you to monitor the conversations taking place. It might be different people for each task. Hopefully it will help you figure out who is doing what.

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Koka Sexton

JANUARY 24, 2009

Many of the typical rules of internet marketing do not apply to a hyper-local blog. The best part is that these larger news agencies are more than willing to have a short conversation with you as well. Praise ¬ 46 Links on Local Online Marketing: Techniques to Promote Your Local Business « Web 2.0

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Koka Sexton

JANUARY 8, 2009

Get involved in the conversation Sure you can just lurk around with all the people you are following and just keep track of what they are doing but thats boring. Most people are too busy to have a full conversation with you but if someone you are following says something interesting, respond. Just don’t break etiquette.

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Koka Sexton

NOVEMBER 5, 2008

Joining the conversation was easy and everyone got a say. With a market potential like this Obama could move mountains if he asked. Coverage like this is something marketeers would kill for. How NOT to use your Social Media Marketing Manager! Twitter connected a million people with opinions in one virtual room.

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Koka Sexton

NOVEMBER 5, 2008

Joining the conversation was easy and everyone got a say. With a market potential like this Obama could move mountains if he asked. Coverage like this is something marketeers would kill for. How NOT to use your Social Media Marketing Manager! Twitter connected a million people with opinions in one virtual room.

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Foursquare WordPress CoTweet CoTweet 40

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. People don’t experimentally engage with brands in social media, they engage with the brands they already support.

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Social Media Strategy Consultant Publishing 119

Webbiquity SMM

SEPTEMBER 15, 2010

5 Free B2B Marketing Tools by Modern B2B Marketing. Maria Pergolino of Marketo reviews five popular tools including CoTweet , a Twitter tool that enable users to track keyword or brand mentions and even assign responses to particular individuals (for example, by product line). 12 alternatives to Basecamp by Popwuping.

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Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! Email Won’t Die.

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Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

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Koka Sexton

AUGUST 28, 2010

The Best of the Blogosphere: January 18, 2008 ¬ Beauty Blog #205 January 19th, 2008 at 11:19 pm You are so right about the commenluv plugin encouraging comments as well as the conversation. Things that can get the conversation going are always welcome. Beauty Blog’s last blog post. I am going to go check it out right now.

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Koka Sexton

OCTOBER 6, 2008

In public places, for example, criminals may engage in “shoulder surfing&# ­ watching you from a nearby location as you punch in your telephone calling card number or credit card number ­ or listen in on your conversation if you give your credit-card number over the telephone to a hotel or rental car company.

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Social Media Marketing

JULY 31, 2013

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. That doesn''t mean a brand has to jump in.

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Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

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Convince & Convert

SEPTEMBER 21, 2010

Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements. This level of vagary is useless. Chris is incredibly kind and approachable. The kismet.

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Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Twitter Gets Help from Bezos 5 Tips To Recharge Your Body And Mind Overnight | Rock Your Day The Knowledge Network for Thought Leaders on Business Strategy, Innovation and Futures.

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Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Twitter Gets Help from Bezos 5 Tips To Recharge Your Body And Mind Overnight | Rock Your Day The Knowledge Network for Thought Leaders on Business Strategy, Innovation and Futures.

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StumbleUpon Flickr iPhone Social Bookmarking 49

Koka Sexton

SEPTEMBER 29, 2008

It is so very nice to have a boyfriend that I can actually have an intelligent conversation with, and since we are both nerds, we will have successful careers. They work in libraries, for law firms and on the stock market. How NOT to use your Social Media Marketing Manager! They program. They write. Use get_bookmarks() instead.

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