Why You’re Pissing Off Half Your Facebook Fans
Convince & Convert
FEBRUARY 22, 2011
The bigger gauntlet for marketers on Facebook is sociological. New research from ExactTarget and CoTweet (clients) called “The Social Break-up studied why consumers turn their backs on social and email connections with brands. Those are just the operational challenges. 9% aren’t sure what to expect. Special offers?
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