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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

The bigger gauntlet for marketers on Facebook is sociological. New research from ExactTarget and CoTweet (clients) called “The Social Break-up&# studied why consumers turn their backs on social and email connections with brands. Those are just the operational challenges. 9% aren’t sure what to expect. Special offers?

CoTweet 166
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It's Not Me. It's You

Twist Image

When brands say that because of Social Media, they would like to have a relationship with a customer, you have to wonder if they're really using the same kind of definition as the one applied to our personal relationships? This is what makes Social Media so different from other kinds of connections, communications and marketing opportunities.

CoTweet 109
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Why I’m Competing With You. And You. And You. And You.

Convince & Convert

This concept was brought into sharp focus for me recently by the new “ Social Break-Up&# research from ExactTarget and CoTweet (clients) that examined why consumer stop engaging with brands in email, Facebook, and Twitter. Are you spending enough on digital marketing? Your Success Breeds My Success. And Vice-Versa.

Compete 133
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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. When no longer interested, 25% of consumers just delete, ignore, or filter emails (undetectable by marketers).

CoTweet 142
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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Organizations have used it for developing programs, marketing efforts, research, and education. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. Then again, not everyone is familiar with net marketing except Net Marketers. Evernote allows you to clip anything (e.g.

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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

The bigger gauntlet for marketers on Facebook is sociological. New research from ExactTarget and CoTweet (clients) called “The Social Break-up” studied why consumers turn their backs on social and email connections with brands. Those are just the operational challenges. 9% aren’t sure what to expect.

Facebook 134
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How can multiple people use one Twitter account? | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? Well in a word Cotweet. How can multiple people use one Twitter account?

CoTweet 110