Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Webbiquity SMM

AUGUST 27, 2019

A ratio of greater than 10 indicates the business is using the account more as a broadcast channel than for actual social engagement. Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter. Watch for mentions of your brand.

B2B 154

B2B Research Twitter Marketing 154

Keyhole.co

JANUARY 17, 2024

Brandwatch With Brandwatch you get a comprehensive social listening and analytics platform with real-time monitoring, sentiment analysis, and competitor benchmarking. Benefits and applications in brand management There are several advantages to using social listening tools to manage your brand. Tools used in social listening 1.

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Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

FEBRUARY 3, 2024

That’s to say, it can help you with brand monitoring. another social media platform less conducive to this type of content) generated an impressive amount of engagement, with over 200 comments and 170 reactions. This entails the creation of high-quality, engaging content designed to resonate with the target audience.

Social Media 59

Social Media How To Metrics Sentiment 59

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one.

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Analytics Tools Twitter Hashtag 204

Firebelly

MARCH 16, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Firebelly Marketings Upcoming Speaking Engagements : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

Upcoming 100

Upcoming Engagement Marketing Paid Search 100

Webbiquity SMM

MARCH 31, 2020

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Most professionals still active on Twitter can name plenty of colleagues and acquaintances, formerly engaged on the platform, who haven’t tweeted in months (or years).

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Twitter B2B LinkedIn Brand Monitoring 228

Harp Interactive

JUNE 16, 2010

In my last blog post, I covered tips on how to set up social media monitoring and what to monitor, and also provided other good resources to help you with this initial, important step. Engagement. Use monitoring and search tools to seek out appropriate conversations. You can read it here.

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Social Media Brand Monitoring WordPress SEO 322

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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Brand Monitoring Tools Brands HootSuite 141

Sprout Social

JANUARY 10, 2024

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

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Reputation System Brands Knowledge Base 106

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business. If your organization engages in employee advocacy , it would be at this step to remove or keep engagement metrics garnered by your employees.

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Analysis Data Sentiment Metrics 69

Harp Interactive

MAY 25, 2010

Amber Naslund of Radian6 brilliantly explains how to do this in her recent post, 5 Steps to a Better Social Media Monitoring Plan. Monitoring for Proactive Engagement. One of the best strategies for creating online visibility for your brand or business is to seek out relevant blog posts via monitoring.

Social Media 241

Social Media Radian6 Tips Wiki 241

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Create high-quality content: Your content should be visually appealing, informative, and engaging. Consistency is key: Post regularly and at the right times to keep your followers engaged.

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Instagram How To Collaboration Hashtag 52

Keyhole.co

MARCH 9, 2023

Sprout Social Sprout Social is a full social media management platform, allowing you to track engagement, manage your publishing schedule, measure analytics, and perform social listening. Pro: BrandMention also allows you to integrate website traffic monitoring into your analytics reports.

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Tools Sentiment Hubspot Price 84

Keyhole.co

MARCH 6, 2024

Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. This way, you can know when your social media strategy to serve up humorous engagement hits the target. With this, you can find the one with the most engagements and track ROI for every campaign. But there’s even more to it.

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Sentiment Analysis Marketing Press Release 52

Keyhole.co

JANUARY 13, 2021

Share of voice can be calculated for different social media metrics, whether it’s hashtag impressions, engagements, brand mentions, followers, or any other conceivable metric. The share of voice formula is: SOV = Your brand’s measures / Total market measures X 100%. How do I calculate share of voice?

Social Media 88

Social Media Metrics Brand Monitoring Hashtag 88

Harp Interactive

MARCH 9, 2010

Some social media debutants quickly find their voice and style by understanding the paradigm shift from total control to open engagement, while others are still struggling on basic decisions. Corporations are navigating the new marketing channels and getting acquainted with a new set of ground rules, culture and expectations.

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Guidelines Policies Social Media Brand Monitoring 270

Oktopost

DECEMBER 22, 2019

Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Webbiquity SMM

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., Watching these conversations can reveal chances to share content, engage in conversations, and capitalize on business opportunities.

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Team Marketing B2B Eventful 160

Oktopost

MARCH 7, 2022

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Customers like responsive brands, and more than three-quarters of consumers are more likely to buy from brands they follow on social media.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MARCH 10, 2017

In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Monitoring some of the most inspirational brands on Instagram will likely reveal that strategic product promotion and hashtag usage results in better audience engagement and growth.

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Report Instagram Hashtag Metrics 103

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Take your engagement and reach to new heights with Hootsuite Amplify.

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HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

MARCH 26, 2020

Tito’s employs brand monitoring and social listening to keep a pulse on its brand and industry, and became aware early of misinformation–that vodka was an adequate substitute for hand sanitizer–being proliferated on social. We’re all in this together, and the opportunity has never been more ripe to try something new.

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Brands Brand Monitoring Class Authentication 96

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps brands understand their most successful posts, what people are engaging with, and how the competition is faring.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

NOVEMBER 30, 2023

This way, you won’t have to miss engagements from Reddit, blogs, or any other social forum. This way, you can catch any mentions of rival brands and seamlessly join the conversation as it unfolds, ensuring that your brand stays fresh in people’s minds. Another bonus?

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Forums Reddit Analytics Sentiment 62

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

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Influencer Strategy Sentiment Marketing 130

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. Tip: Before you start monitoring, define your goals and objectives.

Tools 52

Tools Sentiment Analysis Metrics 52

Hootsuite

OCTOBER 28, 2019

Engagement metrics. Engagement : these metrics show how audiences are interacting with your content. Conversion : these metrics demonstrate the effectiveness of your social engagement. Consumer : these metrics reflect how active customers think and feel about your brand. Engagement metrics. Average Engagement Rate.

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Metrics Social Media CPM CPC 112

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. At the same time, a dip might need some optimization tweaks.

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Metrics Analytics Analysis Hashtag 52

Keyhole.co

NOVEMBER 13, 2023

TikTok SEO can help increase the visibility of your content on the platform, boost engagement, and attract a wider audience. Thanks to its dynamic, visual, and short-form content, the platform boasts higher engagement rates than other platforms. Engage with your followers: This can give you valuable insights.

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SEO Content Hashtag Trends 52

Unmetric

JUNE 11, 2019

This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Free trial: available for 14 days. G2Crowd Rating: 4.6.

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Analytics Tools Social Media Curation 125

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting.

Analytics 72

Analytics Tools Twitter Hashtag 72

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Final words Keyword monitoring tools are a must if you want to stay ahead of the competition. What are keyword monitoring tools?

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Tools Strategy Marketing Analysis 52

Keyhole.co

SEPTEMBER 12, 2023

They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand.

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Tools Social Media Curata Price 52

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Engagement: How many likes, shares, and clicks did your hashtag receive?

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Hashtag Social Media Sentiment How To 52

Sprout Social

FEBRUARY 13, 2019

Offered as a new Premium Add-on, Sprout’s Advanced Listening solution is fully integrated alongside the engagement, publishing and reporting tools you rely on everyday. Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities.

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