Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. Read All About It!

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Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. And that’s just the beginning.

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Social Media Strategery

JANUARY 3, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media My Upcoming Social Media Presentations Sun, Jan 4, 2009 Prof. panel discussion at the next Social Media Club of DC meeting. Government 2.0

Upcoming 50

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Social Media Strategery

JANUARY 26, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 So, what can you do to address the myriad reasons for social media being scary? When I first started pushing the words “social media&# around my traditionally conservative firm, I started small.

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Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

NOVEMBER 25, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0: conferences, seminars, workshops, Twitter, and the blogosphere. is about more than just social media – As Tim O’Reilly told me in this tweet , Gov 2.0

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Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

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Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Pull out the bag of tricks. Not that your posts are interminably long. Read All About It!

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Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. Get Shareaholic test Filed under Public Relations , Social Media | Tags: christmas , evangelizers , jesus as a crowdsourcer | Comments (3) Site settings comment help? Conviction in our work, our clients, our organizations is essential before we can begin to convince them.

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Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

SEPTEMBER 13, 2010

But look at what he says when examining what someone wrote in an article entitled “public relations comes of age&# : Besides not knowing the difference between public relations and publicity (see Seth Godin’s definition here ), the author clearly missed the boat by thinking public relations measurement is based on WOM and media mentions.

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Social Media Strategery

APRIL 26, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The More Things Change, the More They Stay the Same Mon, Apr 27, 2009 Government 2.0 I’m one of the leads for our social media/Government 2.0 Government 2.0 Government 2.0

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Gov 2.0 Social Media Conference Social Networking 93

Buzz Marketing for Technology

JULY 28, 2008

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. These global management consulting firms will move into this area full force.

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Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. 5 takeaways on social media and politics , by Dave Fleet. 5 takeaways on social media and politics , by Dave Fleet.

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Waxing UnLyrical

OCTOBER 19, 2010

The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Finding those keywords your users are searching for most frequently is getting easier. Pay-per-click (PPC) advertising costs might increase. Read All About It!

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Waxing UnLyrical

OCTOBER 12, 2010

Couch to 5k sounds like a great tool for me to try. I have been following Lindsays running/training for a bit, but havent chimed in before. Ive been trying to get into running myself, but failing miserably. I ran a bit as a youngster, but its been ages. Best of luck on Saturday, Lindsay! I know you will run beautifully. Read All About It!

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Waxing UnLyrical

OCTOBER 14, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Get Shareaholic test Filed under Blogging for Grasshoppers , Communication , Guest Posts , Herwin Icasiano , How To , Social Media , Writing | Tags: blogging , how-to , lecturing versus leading | Comments (8) Site settings comment help?

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Social Media Strategery

SEPTEMBER 13, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The Week of Gov 2.0 – Longing for More Mon, Sep 14, 2009 Government 2.0 , Prof. What am I missing in my social media policy? Government 2.0 Should they?

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Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

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Social Media Strategery

MAY 26, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media At the Gov 2.0 Development , professional development , sorenson , todd park This post was written by: sradick - who has written 82 posts on Social Media Strategery.

Gov 2.0 91

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Social Media Strategery

JANUARY 12, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Open Government Directive Workshop Results in More Questions Than Answers…For Now Tue, Jan 12, 2010 Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Social Media Strategery

OCTOBER 17, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our Relationship Sat, Oct 17, 2009 Government 2.0 I’m one of the leads for our social media/Government 2.0

Gov 2.0 94

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Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g.,

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Waxing UnLyrical

DECEMBER 9, 2010

in our digital tools had us reaching for the stars and we ended up getting a black hole. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. I recently went to a workshop on YouTube and I had asked the members of the organization I worked for if they had any questions about YouTube.

Video 218

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Waxing UnLyrical

NOVEMBER 20, 2010

What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? How can you not grasp the importance of measuring numbers that matter instead of numbers that make you look good? Sean: Angela Sinickas is a treasure trove of case studies. And some wine. Read All About It!

Conference 179

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Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# link] @shonali 's [.]

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Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” The one that always gets me is that some seem to want to waive a magic wand and make a solid, targeted media list appear. And that was it. That was supposed to be the story. So what’s new about you ? Read All About It!

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Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

DECEMBER 2, 2010

1 We preach connections and relationships in social media, so it is very much about "who you know." A one-sentence cover letter wouldnt get anywhere with me, as I use cover letters as a tool to determine if the person can write, pays attention to punctuation and grammar, etc. I must agree with Jens comments. #1 Thanks so [.]

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Social Media Strategery

MARCH 7, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The Public Doesn’t Need to Know What Gov 2.0 gov20 , government , social media , web20 This post was written by: sradick - who has written 82 posts on Social Media Strategery.

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Gov 2.0 Forums Collaboration Data 119

Waxing UnLyrical

JANUARY 20, 2011

The Jasmine Revolution has, as we have now come to expect, triggered yet more discussion on how important social media is or can be in bringing about political change. There’s no doubt social media played its part. But social media is not a catalyst for change. It is just a facilitator.

Social Media 151

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Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

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Press Release Class Industry Comments 266

Social Media Strategery

DECEMBER 13, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 The same tools that allow us to communicate within our organizations and with one another online can be used to bring together these organizations around common goals. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 56

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