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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265
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Weekly Roundup: Project Happiness

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# Image: Jordan PĂ©rez Ordenez via Flickr, CC 2.0 I was happy yesterday.

Project 177
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Image: Dipanker Datta via Flickr, CC 2.0 “Liking&# a page translated from a click to a tangible emotion with human repercussions. Image: Gaurovonomics via Flickr, CC 2.0 Towards Shonali and the WUL team, love wouldn’t be an exaggeration. [My All this via one bare-bones blog and a Facebook group. Read All About It!

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When Was the Last Time Your Intranet Empowered Anyone?

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Community Blog. Community Blog. When was the last time: Image courtesy of Flickr user Search Engine People Blog Someone spent their own money to purchase promotional items to help build awareness and get more people to participate? Government 2.0 Heroes At the Gov 2.0

Gov 2.0 92
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Powwowing With Pepco on Social Media

Waxing UnLyrical

So I contacted Debbi Jarvis , Pepco’s VP of Communications (a delightful woman, and whom I also know through IABC/DC Metro ), to see if she could fill me in. Since Debbi was on a bit of a time crunch, one of her team members responded to my questions via email. Read All About It! These fine folk did: Jan.

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Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# Like the Mystery Wagon, or the A-Team van? Read All About It!

Class 144
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MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

Image: Niels Linneberg via Flickr, Creative Commons I was really happy at how many new participants there were. It’s starting, more and more, to bridge the gap between “PR,&# “marketing,&# “bloggers&# and I’m sure many more niches to understand that, regardless of what our titles are, we are all on the same team.

Postrank 151