Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. When applied to non-profits, these initial theories on Google Instant’s implications for search engine marketing may affect small non-profits more than larger non-profits. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. Noting that there were quite a few comments about how KPIs need both context, strategy and relevance , Seth continued to say that the need should be framed in terms of awareness, knowledge and actual behavior.

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Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

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Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic.

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Waxing UnLyrical

OCTOBER 27, 2010

I can go into other examples, but… you get the point. Heres another example: you can always tell the seasoned actors on sitcoms that are taped before a live studio audience. The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation.

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Waxing UnLyrical

OCTOBER 6, 2010

Using Jimi Hendrix as an example would get ME revved up. Quite frankly, it got me a little nervous presenting this information in that kind of way. But my experience and instincts told me three things: 1. Music is a great way to help the social networking medicine go down. Using Jimi Hendrix would (hopefully) get THE AUDIENCE revved up.

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Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Someone sitting in Brazil, for example, likely won’t randomly search out our institution. Perfect example of that. ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine.

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Waxing UnLyrical

JANUARY 3, 2011

I’m a poor example, but every time I did this, I felt much better. Hopefully all will go well with your new employer; but if it doesn’t, you don’t want to have to start from scratch. Make sure you take lunch breaks. It’s easy to get stuck eating at one’s desk. Your body and mind need it. Read All About It!

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Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. When it comes to blogging, anyone can compile data and churn out a post.

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Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. Can you help me tie my shoelaces?” That sort of creativity gets you noticed.

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Waxing UnLyrical

NOVEMBER 10, 2010

For example, my post on the Gap logo thing. Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. For example, had an college classmate catch a blog post I shared on LinkedIn, recommended it to a PR association and voila, I got a speaking gig. Read All About It!

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Waxing UnLyrical

NOVEMBER 4, 2010

For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. Click on the “404 Template&# link on the right (it’ll have “404.php&# php&# underneath it), and pull out your magnifying glass. And nothing else. Read All About It!

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Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. To explore a different communication channel? To try to connect with those who might become part of a community? Read All About It!

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 21, 2010

It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. Ive only been active for a few weeks but find it is still a community that fosters interactions amongst a wide assortment of individuals who bring different backgrounds and experiences to share with one another.

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Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. Talk to them, engage with them and their content and show them that you should be on that list. Read All About It!

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Waxing UnLyrical

DECEMBER 4, 2010

Its really sad that the campaign is taking such flack (rightly so), when it could, instead, have become as an example of what do when embarking on a social media-driven campaign. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Lead by example.

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Waxing UnLyrical

DECEMBER 6, 2010

For example, are you responding to other people’s tweets with your own thoughts on a particular issue? And more important, are you SHARING other people’s status updates with your community? Or other blogs? Are you engaging in conversations? Are you RT’ing other people’s messages? Are you commenting on Facebook status updates?

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Waxing UnLyrical

NOVEMBER 21, 2010

John sets a beautiful example. Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

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Waxing UnLyrical

NOVEMBER 18, 2010

It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., With enough examples, the statistical model does a pretty reliable job at identifying complex messages. stories, blog posts, etc.). Read All About It!

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. I wrote a post recently with a few examples of requests Ive heard from clients / prospective clients (at [link] if youd like to read). That was supposed to be the story. By now, everyone is some kind of social media “expert.” Read All About It!

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Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. So they were personally connected to the experience, the foods they had missed and the Sainsburys brand.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

SEPTEMBER 4, 2010

For example, I love nature. Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

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Waxing UnLyrical

DECEMBER 2, 2010

Doesnt mean you cant show some style and personality, but the example you gave me just seemed too hyped, arrogant and well, business barf hyperbole. #5 While the "creative" cover letter may open a few eyes, its a risk. You gotta nail it and even then, mileage will vary greatly. 5 Being smarter. Read All About It! These fine folk did: Jan.

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Waxing UnLyrical

SEPTEMBER 2, 2010

For example, this is the page I set up for #measurePR on WTHashtag. For the transcripts, I usually go to WTHashtag.com and pull it from there. If you havent already registered your chats hashtag on that site, that should be your first step. Its very easy to do and fill out. Read All About It! These fine folk did: Jan.

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