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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Is Instagram growing? Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. Currently, Instagram is one of the largest social media networks online. As a result, many businesses have taken to Instagram to market their companies. Can Instagram be effective for marketers?

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Instagram Statistics: Shopping Trends .

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Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate

The Realtime Report

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. However, working with the right influencer is critical to engage with the target audience and run a successful Instagram marketing campaign.

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Turn Insights for Instagram into your best allay

Postcron

Analyze the effectiveness of your posts, focusing on key metrics to boost your Instagram account to make better decisions for your business. You’re a CM at a company and you manage their Instagram account. It’s the number of people that follow your account on Instagram. Which Instagram metrics does Postcron offer?

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A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

That’s how many people use Instagram daily. Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. There are already 25 million business profiles on Instagram. The critical question is whether you’re a part of this statistic.

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7 Compelling Statistics About TikTok

Pixlee

This large user base and the apps growing popularity have resulted in some other statistics that marketers should keep in mind when creating the perfect TikTok marketing strategies. These ten data points create a compelling story for marketers looking to build a presence on the app. You Can Enjoy TikTok in 39 Languages.