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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. What does this tell us? To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. billion in 2022. Image source. 194 million in 2020). Image source.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

The catch is that you have to use the right hashtags. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results. Or you might find that the number of hashtags you use impacts your results.

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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? One of the best things about using Facebook Fan Pages is that you can sign up to receive notifications every time the pages relevant to you make a post.

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5 Tips to Improve Your Instagram Stories Reach (According to Instagram!)

Later

Ready for some Instagram Stories tips that are guaranteed to boost your reach and engagement — straight from the experts at Instagram? We tuned in to F8 Refresh , Facebook’s annual developer conference, to learn what’s to come in the world of social media marketing, especially for Instagram Stories.

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Instagram Introduces Native Affiliate Tools for Creators

Later

Instagram is rolling out a native affiliate tool — which means creators will soon be able to earn commission payments for the purchases they inspire on the app. Creators will only be able to use the affiliate tool for products available to buy through Instagram Checkout , Instagram’s in-app payment tool.

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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Instagram is the world’s fifth-largest social media site. So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

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