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How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? Yet, organic social media is one channel that still delivers consistent results.

ROI 174
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The dos and don’ts of gamifying your employee advocacy program

Oktopost

Your teams may lose momentum and it’s up to us, the social media managers, to re-spark their enthusiasm. Gamification increases enthusiasm by tapping into the psychology of motivation, providing tangible incentives for your team’s advocacy efforts.

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Should I stay or should I go? Marketers’ POV on how long they’ll stay in social

Sprout Social

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 96
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24 Tools Every Social Media Manager Should Use

Visually SM

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111
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Facebook Messenger: The Complete Guide for Business

Hootsuite

If your business is closed or social media manager will be away, you can create Away Messages. Hootsuite Inbox allows you to keep track of your social media messages in one place. Hootsuite Inbox also allows you to assign messages to team members. Earn a Very Responsive badge. Save your reply.

Facebook 145
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6 Practical Examples of Great Use of Trust Signals

Oktopost

A classic example of a trust signal is the “Norton Secured” badge that’s often placed on payment pages. Consumers are naturally reluctant to enter credit card information or other sensitive data online, so that badge goes a long way toward making them feel secure. ? Social Media Links. How Do Trust Signals Work?