Hootsuite

JANUARY 4, 2023

Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. Source: Hootsuite’s Global State of Digital 2022 Report (October Update). That might mean a Facebook Group or a hashtag like #DIYTok. Source: Hootsuite 2023 Social Trends Report.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

AUGUST 3, 2016

However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. Discovery is built into the platform with hashtags, search and the list goes on.

Instagram 60

Instagram Advertising Comparison Training 60

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Embrace the hashtag.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Stephanie’s Favorite Little Known Social Media Tool : I’m currently advising a phenomenal Twitter hashtag tool, Hashtracking. Jay Berkowitz. Full disclosure, I am the founder of internet Marketing Club.). Mack Collier.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It’s also important to use hashtags correctly.

B2B 100

B2B Social Media Strategy Marketing 100

agora pulse

MARCH 1, 2021

Run Q&A webinars and product demos. Not only will paying Facebook for micro-targeted ads help you cut through the competition and reach more people but, with their weekly performance reports, they’ll also tell you exactly what’s working and what’s not. Offer training webinars. By getting your hashtags right.

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

FEBRUARY 21, 2012

Webinars / webcasts. Research reports / briefs. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Content can be produced in a wide variety of formats: • White papers. Case studies. Presentations.

B2B 190

B2B Social Media Alltop Marketing 190

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales. By showcasing your success with a data-rich, easy-to-read report.

Social Media 138

Social Media Metrics How To ROI 138

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. Also, review your image and hashtags to ensure they’re accurate for your post. Use relevant hashtags if possible. Click the schedule button, and you’re done.

LinkedIn 91

LinkedIn How To Collaboration Analytics 91

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales. By showcasing your success with a data-rich, easy-to-read report.

Social Media 62

Social Media Metrics How To ROI 62

Oktopost

DECEMBER 8, 2020

69% of companies that have outsourced their competitive intelligence operations have reported overall positive results from doing so. Multimedia content like videos, webinars, and podcasts. B2C and B2B businesses alike are rushing to meet that demand with a compelling social media presence, a consistent voice, and tons of content.

Analysis 111

Analysis Compete Price Study 111

Keyhole.co

APRIL 24, 2023

On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content. Keyhole’s campaign tracking capabilities do the hard work for you, while you can also leverage the tools’ custom reporting to monitor your campaign’s return on investment (ROI).

Social Media 52

Social Media How To Campaign ROI 52

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

OCTOBER 7, 2021

In fact, when the Rival IQ 2021 Social Media Benchmark report was first released, Corynn shared it with the note, “TL;DR–everyone needs more carousels.” . The Social Media Benchmark report is an annual study from Rival IQ, our friends in the social content performance data business. Quality Over Quantity of Posts Matters Most.

Report 209

Report Social Media API Sports 209

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Hootsuite

JUNE 17, 2020

There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. Hashtags : Up to three hashtags can be added to make your profile more searchable. Pick hashtags that are commonly used in your industry and that best suit your business. Source: Hootsuite. 10:45 a.m.,

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Kikolani

NOVEMBER 29, 2010

Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). In fact, I just gave a webinar today for Social Fresh’s Advanced Facebook Advertising virtual summit thing. They surveyed over 1,000 B2B and B2C companies worldwide.

Hashtag 115

Hashtag B2B Social Media Metrics 115

agora pulse

SEPTEMBER 2, 2020

Decide early on which hashtags best represent your agency and sector. In addition to the usual video meetings, Zoom can be used for webinars, training, and conferences. TweetDeck also allows you to schedule tweets, track hashtags, reply, send direct messages, and create multiple lists all from one easy dashboard. PosterMyWall.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Sprout Social

OCTOBER 17, 2016

54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets. You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Make a list of the top 5-10 hashtags in your industry and schedule at least two Tweets a day that incorporate them.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40