Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 198

B2B Strategy Marketing Microsoft 198

Buzz Marketing for Technology

NOVEMBER 3, 2016

SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months. We wanted to own this conversation. Our keyword buy results were among the strongest ever recorded for any PwC paid-search campaign, with the highest ever click-through rates and the lowest bounce rates.

B2B 100

B2B Marketing Analysis Insurance 100

Keyhole.co

MAY 18, 2023

The average conversion rate is 9.21% across industries. Conversion rates range between 0.30% and 2.6% 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. LinkedIn’s conversion rates are 2 times higher than other platforms. 93% of B2B marketers use LinkedIn. hours a month.

Statistics 59

Statistics Social Media B2B YouTube 59

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.   Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation.

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. 28 Awesome B2B Social Media Statistics by Social Media B2B.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. Online Reputation Management.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 23, 2012

For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 26, 2019

Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). Which Channels Drive the Most Conversions. SEO and SEM: SEO efforts generate, on average, about 10% of website conversions, with SEM/PPC contributing roughly 6%.

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

JUNE 12, 2013

For starters, it would be difficult to attribute conversions to the person in the gorilla suit. Most direct marketing advertisement methods (paid search, etc.) Promoted Tweets – Twitter now allows you to promote individual tweets, which can be a great way to get in front of the right people and join the social conversation.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. B2B Infographics ). B2B Infographics ). B2B Infographics ). Small businesses?

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Rand Fishkin uses pretty pictures to explain the importance of social media marketing and how you can apply it to get better traffic, more conversions, brand awareness, and more. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media. Using Paid Search?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Follow her @fionnd on Twitter. Follow her @mary_jaksch on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

APRIL 29, 2014

This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. Time for a New Definition of SEO by Search Engine Watch. How to build a robust content program by iMedia Connection.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

MAY 10, 2012

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. It used to be you have to do search for Google and, by the way, also for people.

Hubspot 114

Hubspot Mobile Analytics Google 114

Techipedia: Tamar Weinberg

JANUARY 5, 2011

100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Let us count 34 ways.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. When flash and innovation can’t deliver the conversions you need, what can you do?

Platform 104

Platform Content B2B Education 104

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

MARCH 11, 2013

But they should be: “the integration of these complementary tactics improves conversion rates. Our research showed a 59% improvement in conversion rates from organic search traffic for marketers who integrated social media and SEO, over those who did not.” ” SEM + SEO [PRESENTATION] by e-Strategy Trends.

SEO 192

SEO Paid Search Engineering Reputation 192

Techipedia: Tamar Weinberg

JUNE 13, 2012

First, the latter two points about usability and speed loading fall into areas where things such as web design, conversion optimization and programming, strongly come into play — indicative of SEO’s growing reliance on other marketing disciplines. Since Google makes money on paid search, it would seem to be a smart business move.

SEO 228

SEO Paid Search Metrics Google 228

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. It’s Easy ROI.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. It’s more about demand creation. In fact they had INCREASING demand for shovels in N.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Paid search ads, however, still outperform both. 85% of B2B journalists are on Facebook. Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219