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How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. I mean, who is clicking on the links to my content, who is engaging with what we are talking about—and what step do they take next? Any content creation or design costs (whether in-house or outsourced). ” DKSH.

ROI 174
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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Use this page as the central space for posting event updates and engaging content, which can then be promoted on your other social channels. When executed well, an influencer-brand partnership can result in extensive social shares, increased content engagement, and boosted event attendance. Use Targeted Social Media Ads.

Eventful 145
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. ” As a LinkedIn creator (who’s been bestowed a “Top Voice” badge), Lindsey has experienced and witnessed its trajectory as a platform for creators.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Groups: Adds Facebook Groups-like functionality to Beauty Insider, making it easier for users to find relevant content and conversations across 30 categories. The Groups feature allows Beauty Insider members to hone in on the content that interests them most. In contrast, just one in eight say the same about brand-created content.

Examples 227
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I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Buffer Social

I didn’t end up as a content writer at Buffer because of LinkedIn (that was down to a fun Instagram post , interestingly enough), but I definitely found it valuable in my job search. I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

They use the platform as a content distribution system, not a resume builder. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113
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6 Practical Examples of Great Use of Trust Signals

Oktopost

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. A classic example of a trust signal is the “Norton Secured” badge that’s often placed on payment pages. It may not be as obvious as a verified badge, but strong web design still goes a long way.