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How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Rosemary McKee is an Account Manager at Rocket Badge , the UK’s leading badge manufacturer. With more than 22 years of experience, clients have come to depend on Rosemary’s efficiency and outstanding product knowledge to help them select the ideal badge for their promotional campaigns.

Eventful 145
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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6 Practical Examples of Great Use of Trust Signals

Oktopost

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. A classic example of a trust signal is the “Norton Secured” badge that’s often placed on payment pages. It may not be as obvious as a verified badge, but strong web design still goes a long way.

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I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Buffer Social

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. All the things listed below are available with all four tiers of the premium plans (more on this below): LinkedIn Premium badge: A gold badge on your profile.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. Keyword Research/SEO.