article thumbnail

4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.

article thumbnail

Brand Humanization: Transparency vs Authenticity

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. characterized by visibility or accessibility of information, especially concerning business practices. . Transparency.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. By supporting their work, our marketing dollars are supporting their families and small businesses,” she explains.

article thumbnail

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook can be a game changer for small business and even corporate brands. Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. With more than 1.52

article thumbnail

TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok a good marketing opportunity for businesses in 2022? Is TikTok Emerging as a Powerhouse Social Network?

Trends 147
article thumbnail

Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . Leverage your personal brand for business: How and why to build your personal brand along side or as a face to your business brand. Need us to help train your team?

article thumbnail

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media strategy and plan that will connect you with your ideal customer in a human way! Sign up now to become a founding member and receive some incredible deals plus bonus offers.