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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity.

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. And Twitter is a group of raccoons fighting behind an Arby’s. (In if you get popular on twitter you get your s**t caved in by robbers every day. Like most Twitter users, let’s be honest.).

Brands 116
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” Tell us in the comments!

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What Marketers Need to Know About TikTok

Ignite Social Media

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. Authenticity matters here, so let your hair down!

Marketing 217
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Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

We’re about living at authentic life.”. The content Ugly creates is a mix of memes the team produces internally and professionally shot images, but Zenner believes that the amount of money you spend on content creation doesn’t tend to correlate with results. The team also keeps a close on on Reddit for the latest memes and trends.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 110
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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

TikTok is for sharing fun, meme-related videos. They always focus on a message, funny meme, or engaging challenge. Authentic content-generated by users has become one of the most powerful forms of marketing. A recent survey found 85% of consumers find user-generated content (UGC) more influential than brand-created content.

UGC 139