Hootsuite

APRIL 3, 2023

Live video is a powerful tool for building authentic connections. Even if this type of engagement doesn’t “add anything” to your metrics and reports, it can be some of the most effective social media work you do all year. Build relationships with customers to cement their loyalty. OK, but not sure how to actually do it?

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Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. 87% of brands use UGC for authentic (and free) content.

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Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. 87% of brands use UGC for authentic (and free) content.

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Hootsuite

JULY 6, 2022

Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way. Catering to a niche audience inspires loyalty.

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Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. Promote customer loyalty? 3) User-Generated Content (UGC). Get more sales?

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Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. Promote customer loyalty? 3) User-Generated Content (UGC). Get more sales?

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Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

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Pixlee

JANUARY 20, 2022

Another factor that makes influencer marketing work so well with esports is the authenticity of the influencers. Crocs uses Pixlee to manage campaigns with influencers and harness user-generated content (UGC) from its community of fans. They’ve developed genuine connections and they can drive authentic conversations around your brand.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

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Sprout Social

APRIL 21, 2020

Track any changes in your audience demographics, reach and impressions and analyze how that change impacts other results like comments, shares, link clicks and other engagement metrics. Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. Lead by example.

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The Realtime Report

FEBRUARY 16, 2017

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty.

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Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. These encourage them to re-purchase and help build loyalty while helping you move products that need to be sold. Deepening brand loyalty for existing customers and motivating them to refer should be your priority.

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Social Media Strategies Summit

NOVEMBER 18, 2020

Your answer will govern your metrics and strategies. If you’re able to expand awareness, tell your brand’s story in a compelling way, or foster customer loyalty beyond one-time purchases, you can consider yourself a “social success.”. So, if brand awareness is on your wishlist as well, you should measure metrics like: Follower counts.

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Pixlee

JUNE 7, 2021

Don’t forget to post User Generated Content (UGC), which will drive more eyes to your content and empower your audience to post more such content endorsing your brand and products organically. So, amp up your engagement game, and humanize your brand through authentic and active communication. Image source.

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Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. All about the “a” word: authenticity. Authenticity is more than a buzzword: it’s an essential aspect of every viral post or campaign. Ask yourself if your content checks every box in the authenticity checklist: Is your content relatable?

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Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media.

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Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice.

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Pixlee

NOVEMBER 15, 2021

One of the most powerful marketing assets you have access to is the user-generated content (UGC) created by your happy customers. Because so much shopping goes down during the holidays, the period just after that craze ends is ripe for UGC collection from your fan base. Revamp Your User-Generated Content Strategy.

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Later

SEPTEMBER 10, 2019

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC!

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Pixlee

APRIL 19, 2021

In the brand’s many user-generated content (UGC) contests, Breck’s encourages its customers to share photos of their gardens blooming from seeds they bought on the brand’s site. By featuring the UGC collected in these social contests on the brand’s website, Breck’s saw an 5X lift in conversion rate from shoppers interacting with this content.

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Pixlee

JANUARY 10, 2022

In this article, we’ll reveal the benefits of working with video influencers and talk about ten types of video campaigns to consider this year for breakthrough awareness, authenticity, and conversion. This is similar to user-generated content (UGC), which is 35% more memorable and 50% more trusted than other media.

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Later

JUNE 17, 2020

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Going live on Instagram is one of the best ways to connect with your followers in a direct, transparent, and authentic way. But building a successful UGC strategy is hard work. View this post on Instagram.

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Pixlee

AUGUST 30, 2021

Influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider it an effective strategy for boosting customer loyalty. This is also a good choice because you have the option to measure the impact and ROI of your influencer campaigns in one place, rather than calculating metrics separately.

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Pixlee

AUGUST 30, 2021

Influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider it an effective strategy for boosting customer loyalty. This is also a good choice because you have the option to measure the impact and ROI of your influencer campaigns in one place, rather than calculating metrics separately.

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Sprout Social

JULY 27, 2022

Third-party tools like TagBoxx and Flockler focus on bringing user-generated content (UGC) from social platforms into owned environments such as your website. Adding a Twitter feed to your website is an effective show-versus-tell approach when communicating brand identity and authenticity. Use a third-party Twitter feed tool.

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Pixlee

OCTOBER 6, 2021

76% of marketers consider influencer engagement effective in garnering customer loyalty, and 82% of consumers are highly likely to follow an influencer recommendation. Kimpton re-shares influencer content on its social media profiles, combining company messaging with authentic consumer experiences. Finding the Right Influencer .

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Keyhole.co

DECEMBER 29, 2022

Prada allowed Charli to promote the brand in her own authentic way: through her dance videos. Use Keyhole's Influencer Management, you can get access to your influencer's performance metrics in real-time. Also, you can aggregate your influencer(s) data to your campaign metrics to create a seamless report. Try Keyhole for Free.

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Buffer Social

JULY 21, 2016

It’s normal to feel a little intimidated by the app’s unfiltered format, yet that authenticity and spontaneity actually make Snapchat a prime marketing opportunity. User-Generated Content (UGC). Starbucks definitely uses UGC to rack up loyalty points with its followers. Even fewer B2B companies are on Snapchat.

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