article thumbnail

United Airlines Takes Flight on Social Media: How They’re Changing the Game

Bill Hartzer

The Entertainment Score, a unique metric developed by Dash Hudson, measures the effectiveness of content in capturing and maintaining audience attention on short-form video platforms. This has been further amplified by leveraging Dash Hudson’s insights and user-generated content (UGC), alongside the advertising prowess of Meta.

article thumbnail

How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Can we authentically connect it back to our brand mission and values? But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Find related UGC: The OBX account leveraged user-generated whale content to connect to the “My Roman Empire” trend. Adjust your approach accordingly.

Trends 167
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
article thumbnail

How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

These tactics often involve incorporating relevant keywords and hashtags, optimizing profile information, engaging with the audience, leveraging user-generated content, and analyzing performance metrics to refine the strategy. Not sure what we’re talking about? See hashtag #UGCCreator on TikTok which is currently at 1.1B

Hashtag 152
article thumbnail

The ultimate guide to evaluating influencer media kits

Sprout Social

An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. Among creators, these kits are typically referred to as “UGC portfolios” or “influencer portfolios.” What is an influencer media kit, anyway? Performance stats This is a big one.

article thumbnail

How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 122
article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Leveraging UGC While UGC is now the favorite social proof for most top brands, its importance in the vacation rental niche could not be overstated.