Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.

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UGC Content HootSuite Authentication 145

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 135

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. zara Choose your lipstick!

Strategy 120

Strategy Brands Content UGC 120

Sprout Social

SEPTEMBER 21, 2023

What is an influencer media kit, anyway? An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. Media kits can be presented as slideshow decks, one-pagers or portfolio websites. Social media No surprises here!

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Influencer UGC Metrics Case Study 90

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

Social Media 96

Social Media Authentication UGC Communities 96

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed.

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Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before.

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Social Media Tools UGC Curation 56

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

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Brands ROI UGC Authentication 125

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Campaign Social Media Metrics Trends 111

Pixlee

JULY 21, 2021

A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. Practice social listening by monitoring what your customers already post about your brand and get to know your most passionate fans. . Check out this example from Old Navy.

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Engagement UGC Content Insurance 98

Pam Moore

MAY 7, 2023

The platform ensures brand owners are working with authentic micro-influencers who can produce results with their work. Influencer Marketing Matchmaking algorithm Skip manual searches and reaching out on social media to influencers that usually don’t even reply to you.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

The platform ensures brand owners are working with authentic micro-influencers who can produce results with their work. Influencer Marketing Matchmaking algorithm Skip manual searches and reaching out on social media to influencers that usually don’t even reply to you.

Small Business 147

Small Business Review Influencer Collaboration 147

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? According to recent social media statistics , users love TikTok for its short, 15-second videos. They are looking for more authenticity, purpose, and transparency. billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement.

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UGC Content Widget Influencer 52

Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Track Ecommerce Metrics From Past Creative. Invest in Community-Driven Marketing.

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UGC How To Compete Apparel 75

Pixlee

MAY 11, 2021

Though a lot of factors contribute to this metric, it’s generally considered best-practice to keep it as low as possible. . Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Similar to any other web metric, context matters. Bounce Rate Limitations .

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UGC Content Metrics Apparel 52

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

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Examples Campaign Tips UGC 139

Sprout Social

OCTOBER 12, 2020

In this article, I’ll discuss how marketers can create a social media content funnel to support three stages of the funnel: awareness, consideration and conversion. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. It all starts with awareness.

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Content Metrics UGC Conversation 141

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Need a photo?

Engagement 111

Engagement UGC Facebook HootSuite 111

Pixlee

AUGUST 10, 2020

Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Creating Compelling Content on TikTok.

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Video Marketing UGC Hashtag 98

Buffer Social

OCTOBER 29, 2021

Especially for entrepreneurs with countless non-social-media-related to-dos on their plates, staying on top of Instagram trends can be tough. While these insights and tools can be powerful ways to drive growth to your business, they can also bring overwhelm to your social media strategy.

Small Business 100

Small Business Campaign Instagram UGC 100

Pixlee

NOVEMBER 20, 2018

Trend#3: UGC Will be King Across all Marketing Channels. UGC performs exceptionally well on social media, but smart brands are starting to use influencer content across all their marketing channels. With the amplification afforded by social media, everyone can be an influencer of varying degree.

Influencer 75

Influencer Trends Brands UGC 75

Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. Be Authentic.

Social Media 60

Social Media Content Authentication UGC 60

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. It’s a person who loves your brand and is ready to promote it to their network on social media, websites, and in everyday life, because they value your products or services.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. It’s a person who loves your brand and is ready to promote it to their network on social media, websites, and in everyday life, because they value your products or services.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

AUGUST 12, 2020

As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. Companies selling fake likes and followers keep coming up with new tactics to circumvent social media platforms’ security. Look Beyond Vanity Metrics. Check the Authenticity of an Influencer.

Influencer 77

Influencer Authentication Metrics ROI 77

Keyhole.co

SEPTEMBER 13, 2023

It also humanizes your business by increasing authenticity and relatability. Branded hashtags also encourage user-generated content (UGC), improve your overall brand recognition, and build credibility on Instagram. Opt for a reliable social media management tool to make your hashtag research more accurate.

Hashtag 52

Hashtag Trends Instagram UGC 52

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. The more authentic you are, the better you’ll do on TikTok.

How To 128

How To Hashtag Influencer UGC 128

Pam Moore

MAY 7, 2023

The platform ensures brand owners are working with authentic micro-influencers who can produce results with their work. Influencer Marketing Matchmaking algorithm Skip manual searches and reaching out on social media to influencers that usually don’t even reply to you.

Small Business 78

Small Business Review Influencer Collaboration 78

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. UGC is a persuasive form of free advertising. What are Instagram eCommerce tags?

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Instagram HootSuite UGC Influencer 117

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals? Definitely.

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Questions Banking Insurance HootSuite 105

Pixlee

JANUARY 20, 2022

For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. Another factor that makes influencer marketing work so well with esports is the authenticity of the influencers. They’ve developed genuine connections and they can drive authentic conversations around your brand.

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Influencer Brands Marketing How To 82

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! 12: 97% of 18-29 Year Olds are More Like To Shop From UGC.

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Statistics Social Media Marketing Instagram 67

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Pixlee

FEBRUARY 7, 2022

Online businesses have grown in staggering numbers and so have the metrics that define consumer behaviors. You can bounce back from PR failure or lack of brand awareness with a string of 5-star reviews, create a competitive edge, improve SEO metrics, and strengthen communication with consumers. Identify Your Loyal Customers .

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Review Template Templates How To 78

Social Media Strategies Summit

JANUARY 28, 2021

In the social media world, this translates to adding a strong call-to-action (CTA). Be Personal and Authentic. In a world of sponsored posts and questionable endorsements, consumers value authenticity and personable content from brands— it adds a human element to technology. Source: Cheekbone Beauty.

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Instagram Engagement Brands How To 130