Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sherrilynne Starkie

APRIL 26, 2021

It gives brands authenticity, familiarity and builds trust. Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. TikTok also offers branded hashtag challenges as an advertising option.

Brands 195

Brands Hashtag UGC Aggregator 195

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 217

Instagram Strategy Marketing Upcoming 217

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Authenticity matters here, so let your hair down! Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. What is TikTok? Paid Media Opportunities. Ad Units.

Marketing 217

Marketing Authentication Trends Feed 217

Keyhole.co

SEPTEMBER 13, 2023

Maybe you’re not using trending hashtags — or at least the relevant ones. Hashtags are great for getting your brand noticed on Instagram. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. How To Find Trending Hashtags On Instagram?

Hashtag 52

Hashtag Trends Instagram UGC 52

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing.

Influencer 102

Influencer Brands Collaboration Authentication 102

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.

Conversation 136

Conversation Review Marketing How To 136

Convince & Convert

DECEMBER 15, 2023

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. This method is one of the most important strategies for LinkedIn marketing. But the way you use them has changed. Eliminate spammy or banned ones.

SEO 154

SEO Social Media Strategy Hashtag 154

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

Strategy 175

Strategy Marketing Banking Influencer 175

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Social Media Network Marketing

FEBRUARY 27, 2024

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Video Dominance: Short-form videos have emerged as a powerhouse in social media marketing, with platforms like TikTok leading the charge.

Trends 56

Trends Social Media Meme Authentication 56

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 114

Case Study Marketing Directory Retail 114

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

Tips 52

Tips Marketing Trends Influencer 52

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Webbiquity SMM

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

Instagram 159

Instagram Tools Hashtag Authentication 159

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

Influencer 133

Influencer How To Marketing Instagram 133

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. As of June 2018, 4.2 Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Buffer Social

JANUARY 3, 2023

Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy. How many hashtags should you be using? To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. What’s the best time of day to post it?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. So, how do you turn these insights into strategies for influencer marketing success ? Build your strategy.

Influencer 100

Influencer Brands Fashion Review 100

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. However, there still needs to be a human element to your Instagram strategy.

Instagram 115

Instagram Tools Strategy Hashtag 115

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. To build brand awareness for a new product. You can link to your homepage, your newest product, or your latest blog post. billion users in 2021.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

APRIL 4, 2023

Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. You can add links, hashtags, tag other accounts and add location tags. Is it because they’re easier to create or do they contribute to the marketing goals of the brand?

Strategy 116

Strategy Content How To Marketing 116

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

Hashtag 111

Hashtag Instagram Journal How To 111

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

B2B 136

B2B Brands Marketing How To 136

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128

Brands ROI UGC Authentication 128

Ignite Social Media

NOVEMBER 13, 2023

Product Promotion That Pops Blake’s Hard Cider knocked it out of the park, promoting their seasonal Black Philip drink on Instagram. This shows how strong visuals can elevate a basic product post into a thumb-stopping photo. Place your product or service inside the green screen to tell a captivating brand story.

Social Media 96

Social Media Transportation Review Instagram 96