agora pulse

FEBRUARY 11, 2020

The end result is the platform-wide creation of video memes and creative marketing content. . What Reels May Mean for Marketers in the Future. Already, Instagram Stories have marked a major shift in the way we create, share, and interact with social media content. And in This Corner, We Have Reels. In Conclusion.

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Hootsuite

JUNE 27, 2022

As a result, TikTok has become an engine of culture and trends that dictates not only what’s cool on social media, but in real life as well: in fashion, in food, in music, in pop culture—everywhere. That can be intimidating, because marketing to these groups is notoriously difficult. Authenticity rules on TikTok.

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B2B Trends Authentication Film 97

Hootsuite

JUNE 18, 2020

To maintain the throwback appeal of this format, consider enhancing the graininess in a tool like Adobe Lightroom to add the kind of texture that’s characteristic of film. This trend celebrates diversity and authenticity, showing real faces and bodies in all their glory. A post shared by Aritzia (@aritzia) on May 7, 2020 at 2:57pm PDT.

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agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. I know it’s tough.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends.

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Buffer Social

JULY 24, 2023

Whether it's filming directly within the app or using features like Stitches or Duets , staying native can give you an edge. comedy #news #explained #actor #screenwriter #film #tv #wga #sagaftra #hollywood ♬ original sound - Nikita More than anything, apply indicators from your analytics to future content.

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agora pulse

MAY 6, 2020

We’ve got ideas and tips on how social media managers can best handle this tough time. As director of marketing agency Contentworks , I understand the demands that the coronavirus has placed on different business sectors. And mistakenly, marketing is often the first thing to go. Film production.

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Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. right now). Lesson for you?

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Social Media Strategy HootSuite Sentiment 111

Pixlee

AUGUST 4, 2021

I would be traveling and learning how to make films because my real passion has always been making films and making content. At the end of my undergrad, I got into a Paris film school with a full scholarship. I knew I liked advertising and marketing, and I could still be creative and work with filmmakers.

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Sprout Social

NOVEMBER 28, 2022

In a digital world that craves authenticity, bringing your audience behind the scenes can make waves. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. But it can be difficult to dance to a song or trending sound on selfie mode, unless someone else is filming.

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agora pulse

JULY 22, 2020

A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Shared marketing goals. If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s

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Collaboration Examples Instagram Tips 140

Hootsuite

DECEMBER 6, 2021

Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos. It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. View this post on Instagram. Try it for Free.

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Hootsuite

JULY 7, 2020

Social movements are not marketing opportunities. That might mean looking at the diversity of your teams, re-evaluating non-environmental practices, assessing the accessibility of your marketing, and more. Influencer marketing agency Fohr posted a diversity breakdown of its last $9 million payouts. Make empty promises.

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Hootsuite

MARCH 4, 2020

It’s only being tested in Brazil so far, but it’ll likely migrate to other markets soon. Identifying common themes among the most-engaged and least-engaged accounts in your feed can help you refine your target market. Unlike Instagram Live, content could be filmed and edited in advance for a higher-quality experience.

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Later

MARCH 29, 2020

How do you market your business on social media during Covid-19? Staying connected is now more important than ever, with people and businesses relying on social media to stay in touch with friends, consume the news, and be entertained. But remember: this is brand new territory for all marketers (including myself).

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Social Media How To Instagram Influencer 110

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Film interesting and fun moments of the event.

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Instagram Influencer Brands Upcoming 69

Buffer Social

AUGUST 29, 2016

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Film interesting and fun moments of the event.

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Instagram Influencer Brands Upcoming 75

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Today in addition to DJ, we’ve got Alison Carlman, who is the un-marketing manager at globalgiving.

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Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. Use them to expand your brand’s social reach (and they might even help you go viral). “Make it go viral.”

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How To UGC Authentication Campaign 138

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. And it’s no surprise they notice. A Little List Analysis.

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Blogger SEO Consultant WordPress 168

Sprout Social

JULY 26, 2022

Jayde Powell, an Atlanta-based social media manager turned content creator , runs into this misconception fairly often. “A They manage a business. They market themselves. — Social Allie?? There are so many layers to social media management,” says Powell. Creators don’t just create.

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Brands Content Project Social Media Management 74

Convince & Convert

MAY 11, 2010

You don’t need a film crew. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. It’s just more authentic and believable that way. You don’t need a makeup artist.

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FAQ Content Consultant Social Media 139

Sprout Social

DECEMBER 15, 2022

First, ‘social media manager’ emerged as the new marketing job title. In a recent creator report , Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over year since 2017. It’s time to include creators in your social media marketing strategy.

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Content How To Skills Meme 85

Viper Chill

AUGUST 25, 2010

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. Be social, but be serious about your aims as well. When I leave comments on other blogs, that’s marketing. How I respond to emails, is marketing.

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Project Products Software Comments 84

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels.

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Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Delivering training that empowers them to share company content on social means your brand and posts get amplified, while your team saves budget on paid advertising.

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Training Social Media Brands Policies 106

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. It is trying, instead, to create a more authentic kind of value — and to do that, you need ideals.

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