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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. Executives who are active on social media convey that they are invested in the companies that they run.

Loyalty 60
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114
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Ambassador Marketing in 2021: The Stats Marketers Need to Know

Pixlee

A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. This can range from company employees to existing customers sharing positive reviews of your brand on social media. Both the company and the ambassador gain through this ambassador program.

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The Old-School Marketing Approach I Swear By for Growing My Business

Buffer Social

I asked myself: How can I get the word out there organically, authentically, and without having to spend a lot of money? During my first year in business, I would go to art shows and set up a table filled with product samples and business cards in the hopes of getting people to sign up for our email marketing list.

Sample 71
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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

The Eagle Hill Consulting Employee Experience Survey 2021 was conducted by Ipsos in January 2021, and it included 1,003 respondents from a random sample of employees across the U.S. Companies can have terrific products, but customer experience will make or break customer loyalty.

Survey 91
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Surprise and delight: What it is and brands who get it right

Sprout Social

Some companies use it as a retention strategy as well. Everyone loves random acts of kindness, but if a brand is able to show they understand the wants and needs of their customer base, they can gain customer loyalty. Offer a free sample. Chewy’s compassion illustrates how much the company cares about pets and their families.

Brands 99
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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. It’ll also help build community, foster loyalty, and increase customer retention. . Shape the way the world sees your company. Technology.