Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company!

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Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. 10 behind-the-scenes post ideas and examples for your next campaign 1.

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Hootsuite

SEPTEMBER 17, 2019

If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for Instagram verification (that’s the easy part) and provide some tips to help you qualify (that’s the hard part). What does Instagram verification mean? Who is eligible to be Instagram verified?

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), With so much change, it can be hard to predict Instagram trends for 2021. Ready to plan your Instagram strategy for 2021? Instagram Checkout.

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Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), With so much change, it can be hard to predict Instagram trends for 2021. Ready to plan your Instagram strategy for 2021? Instagram Checkout.

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Sprout Social

SEPTEMBER 30, 2021

Businesses shouldn’t be shy about selling on Instagram anymore. Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. It shouldn’t be.

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Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. This series was born on Instagram stories, which means you can watch the original interview in our Highlights found on our @buffer Instagram profile.

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Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Instagram: 19.1 Instagram: 19.1 million Red Bull Racing on Instagram: 11.2 million Red Bull Brazil on Instagram: 1.8 million Red Bull USA on Instagram: 934K So, how does Red Bull draw these many followers online? million Twitter: 1.9

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Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. Authenticity matters here, so let your hair down! What is TikTok?

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. View this post on Instagram. View this post on Instagram. And the most effective, too: 55% of Instagram shoppers have purchased clothing after seeing an influencer wear it, for example. This works for all companies, not only fashion.

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Keyhole.co

OCTOBER 30, 2023

They have an Instagram account for almost all the countries they have a major presence in, and these accounts are active and buzzing with new posts, stories, and reels. million Twitter: 2 million Instagram: 1.9 million Twitter: 2 million Instagram: 1.9 For example, here are the followers on their regional Instagram accounts.

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Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Plus, hosting platforms like TikTok and Instagram are all free to use.

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Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! With so many features, post types, tools, designs, styles, and more, it can be difficult to know what’s currently “popular” on Instagram.

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Sprout Social

JANUARY 16, 2020

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

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Later

JANUARY 27, 2021

Did you know there is a way to add custom links to each of your Instagram posts? With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. Ready to create a shoppable Instagram feed? 6 Brands With Shoppable Instagram Feeds. The best part?

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Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. In fact, many care about a company’s culture and mission more than high salaries.

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Later

FEBRUARY 16, 2021

View this post on Instagram. Despite having their photo shoot canceled due to COVID-19 restrictions, the company, known for championing body positivity, quickly pivoted their strategy. View this post on Instagram. View this post on Instagram. You don’t need skills in design or meme-making to start a challenge.

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Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Instagram: 10.3 The classic LEGO bricks we’re all familiar with were invented in 1949.

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Likeable

MARCH 26, 2019

Those are the basics—and if you’re familiar with Instagram or Snapchat, the rest is rather intuitive. Memes : TikTok even has its own meme videos that simply catch on. While the platform is still new, this is mostly a matter of authenticity, which is becoming increasingly more important. Transitions : Very clever editing.

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Sprout Social

DECEMBER 9, 2020

Identify trending niche hashtags on Instagram. Hashtag research can be another critical part of of identifying trends and making sure your content, especially on Instagram, is easily discoverable. Maybe we ARE the imposter, because we’re killing the meme. The meme started trending around late September and early October of 2020.

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Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

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Sprout Social

MAY 3, 2022

Focusing on educational content worked for a period of time, but after growing our brand’s Instagram audience to over 10,000 followers, our account was suspended and our content was removed. View this post on Instagram. Can we RT this and show up as much as we RT memes laughing at stereotypes of our people? BROWN GIRL Jane.

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Buffer Social

JANUARY 20, 2022

We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the artfully shot latte photos for National Coffee Day. Create your own bracket and use the Instagram Stories vote function to have your followers vote on their favorite. In fact, use the holiday to share the companies you buy from.

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Likeable

JUNE 15, 2022

From memes and challenges to teasers from artists and musicians to back-and-forth dialogues, viral content thrives on this platform. But it’s important not to rely solely on TikTok’s promotional tools: Because we know that the app’s user base values authenticity and transparency , you want your content to feel as in-world as possible.

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Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. We’re about living at authentic life.”. A great example of this is Ugly’s National Sibling’s Day post on Instagram. But Ugly isn’t a plucky underdog.

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Sprout Social

AUGUST 11, 2020

Gathering fan feedback via polls or Q&A sessions on Instagram or Facebook Live. For example, let’s check out how Tottenham Hotspur uses both Twitter and Instagram to build hype during a match. Meanwhile, they provide play-by-play updates, stadium footage and goal announcements through their Instagram Stories.

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Hootsuite

JANUARY 22, 2020

People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. Check out the best times and days to post on Facebook, Twitter, Instagram, LinkedIn.

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Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) Why TikTok marketing campaigns are so valuable.

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agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). Instagram Will Overtake Facebook.

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agora pulse

JANUARY 14, 2020

In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs. TikTok is for sharing fun, meme-related videos. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. How Can Brands Use TikTok?

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Hootsuite

OCTOBER 19, 2022

Depending on their location, some companies and creators can build out their own TikTok storefronts that allow users to browse and purchase directly within the app. Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.” Comparatively, 57% use Instagram and 54% use Snapchat each day.

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Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Airbnb has come a long way from a small startup to a huge company that millions of people use globally.

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Hootsuite

SEPTEMBER 23, 2022

You speak the language of memes and microtrends that your boss and coworkers might not understand. It can include writing short captions for TikTok or Instagram Reels, long-form LinkedIn articles, and everything in between. . Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds.

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Buffer Social

DECEMBER 3, 2020

This series was born on Instagram stories, which means you can watch the original interview in our Highlights found on our @buffer Instagram profile. I spend a lot of time scrolling through Instagram to get inspo for social content. Be authentic and make it work for you. Who are you? It’s a great tactic!

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Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Take inspiration from pop culture, current events, and memes.

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