Remove Authentication Remove Communities Remove Curation Remove Sports
article thumbnail

UK fashion influencers redefining style

Sprout Social

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Authentic brand alignment Genuine alignment between influencers and brands is especially important in the fashion world. Three words to describe Patricia Niamh O’Dwyer’s style?

Fashion 97
article thumbnail

Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand then curates and posts the best ones on its social channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media? It was timely.

Content 130
article thumbnail

Social Spotlight: How Tim Hortons puts people first in its social strategy

Sprout Social

But social is a more impactful playground where Tim Horton’s can join in the celebrations around beloved Canadian pop culture, sports wins and more with their followers. Using social to take part in joyous moments that are important to your own target audience creates a sense of connection amongst your brand, community and current events.

Strategy 126
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand. Netflix Netflix garners tons of social media comments from its 232 million subscribers.

Brands 114
article thumbnail

8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

The company has launched numerous campaigns and lent its support to non-profit organizations such as the Essie Justice Group , which seeks to end mass incarceration; the Black Futures Lab , which helps to build black political power; and Native Voices Rising , which promotes advocacy and civic engagement in indigenous communities.

Industry 134
article thumbnail

Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Similarly, Burger King’s social media strategy involves content and narratives curated for each region. They are very in tune with regional holidays, festivals, sporting events, and all other happenings of significance, whether in Brazil, the UK, or Canada. They showcase their authenticity.