Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

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Keyhole.co

NOVEMBER 2, 2023

Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email.

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Webbiquity SMM

JUNE 1, 2021

Personalized messages that trigger authentic conversations are a great strategy here. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. Influencer marketing goes a long way.

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Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Instagram: 741.7K Facebook: 255K YouTube: 12.1K

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Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer? What Is a Micro Influencer? .

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Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. You can capitalize on these opportunities while building an influencer marketing campaign.

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Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Social Media Strategies Summit

NOVEMBER 30, 2022

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. hours on social media. Image source. Enter brand storytelling.

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Later

APRIL 7, 2021

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions. Their power stems from their authenticity. year-on-year.

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Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing?

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Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. How Does Influencer Marketing Impact Email Subscribers?

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Influencer Marketing How To Collaboration 52

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see.

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Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It Collaborate with third-party DEI vendors to conduct unconscious bias training.

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Convince & Convert

DECEMBER 15, 2023

Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

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Social Media Network Marketing

MARCH 11, 2024

(#EngagementMatters #CommunityBuilding) Be Your Authentic Self - People Love It: Forget the stock photos and forced scripts. Authenticity builds trust and transparency. StorytellingPower) Collaboration is Key - Partner Up for Growth: Team up with influencers or complementary brands to tap into new audiences and expand your reach.

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Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. These statistics show that people significantly value influencer expertise.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

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Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. Performing research and data analysis to answer tough questions requires data be offered in a flexible format.

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agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

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agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

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Social Media Strategies Summit

JANUARY 5, 2022

Similarly, topics such as keyword research, internal linking, and copywriting could be supporting content pillars. Competitor research helps you identify strategies that will probably work with your target audience. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start.

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Social Media Strategies Summit

FEBRUARY 18, 2021

On social media, especially, videos like product tutorials, reviews, or product unboxing are quite popular with both brands and influencers. You can also use live videos to host an interview or a talk with an industry influencer. Authenticity Will Continue to Be Vital. Social Media Will Be Used as a Discovery Engine.

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Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. That’s why influencer marketing is so popular. If you do fall into that first category, welcome to 2022!

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Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing. Great influencer marketing campaigns are built on trust.

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Convince & Convert

JANUARY 3, 2024

New for 2023: More than 85% said that influencer marketing is now an integral part of their marketing mix, and 23% of businesses have adopted an always-on influencer marketing program. Predictions for 2024: Expect more use of short-form video, more diversity with partners, and more co-creation between brands.

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Diversity in Influencer Marketing #1: Sashagai Ruddock.

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Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Sure, LEGO is a prime playground catering to the entertainment and education of children.

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Construction Social Media Strategy Collaboration 52

Pixlee

FEBRUARY 25, 2020

There are already many successful influencer campaigns on TikTok. With a relatively low barrier to entry and creative formats to take advantage of, the opportunities are ripe for brands growing their influencer marketing programs. Influencer: TikTok star Kristen Hancher (23.4 Influencer: HaueterFamily (3.2

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Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. For example, Brittany Joiner, a long-time user of Trello, is also a customer advocate who’s turned into a natural influencer for the brand. Her YouTube channel and newsletter provide tips on how to use the tool.

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Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

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Hootsuite

NOVEMBER 2, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Sponcon , otherwise known as sponsored content, is a form of influencer marketing in which brands pay creators to make and promote content that features their brand. What is sponcon?

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Sprout Social

MARCH 1, 2023

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. That foundational knowledge is the basis of product design and research. Today’s marketing collaborator could easily become tomorrow’s competition.

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Pixlee

AUGUST 27, 2019

Beauty, fashion, and travel are all industries that dominate influencer marketing. Brands within these industries are thriving because of the creative tactics they employ in their influencer marketing strategy. However, these aren’t the only brands that can benefit from influencer marketing. Authenticity sells!”.

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