Remove Authentication Remove Campaign Remove Communities Remove Construction
article thumbnail

Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process.

article thumbnail

How Brands Can Approach Authenticity, Diversity, and Pride

Pixlee

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically. Authenticity here is key. Aspiring for Better.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Diverse content has to actively avoid tokenism to be authentic. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic.

article thumbnail

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

We all benefit because you can intimately understand your audience, helping to better build community and connection. Sprout’s new Topic Builder has reimagined the traditionally cumbersome process of constructing queries. When every business has the data they need to improve, we all benefit.”. Put social data in the spotlight.

article thumbnail

The Essential Marketers Guide to B2B Demand Generation

Oktopost

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging. At the same time, these campaigns also benefit significantly from planning and organization.

B2B 62
article thumbnail

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

Campaign 111
article thumbnail

Understanding The Basics Of Instagram Social Listening

Keyhole.co

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Well, now you can do this too. You might chuckle at this one.