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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

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Trust is hard to come by these days

Buzz Marketing for Technology

So what does this mean for marketers and for major brands in an era of social media? This is clearly a boon for the all of us who have been clamoring for our in house engineers to be out there blogging and tweeting with the public. For example look what Apple is going through with its overseas vendors. Well 2 things ….

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Blogs can also convey information , share ideas , and chronicle important lifetime milestones. And if they don’t have a blog? Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Customer service is social, too. Situations like this appall me.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

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How Young is Too Young?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging > How Young is Too Young? by Tamar Weinberg on June 10, 2010 Share I started blogging at age 20. Today, there are young bloggers who have their own websites and blogs. How Young is Too Young? Glen , too, got an early start.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

Twitter is also a tool to get feedback, to network, to take notes, to market your product, to communicate with customers, to set up meetings, and to find prospects — among other things. For example, just the other day I stumbled upon an Apple press release from 2003. Maki explains that there are 17 ways you can use Twitter.