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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. Here are some features of Chanel’s marketing strategy: 1.

Fashion 52
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How Fashion Brands Can Use TikTok

Pixlee

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Many social media managers are beginning to understand how TikTok works.

Fashion 59
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The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. Dustin Tyler.

Fashion 64
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. million Their football-specific and apparel accounts also have millions of followers. But, it’s interesting to note Adidas Originals, their spinoff apparel venture, has more followers on Instagram than their main account.

Sports 59
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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

A huge part of this brand’s marketing strategy is blogger outreach. Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. Lorna Jane’s multifaceted blogger outreach strategy matches the different components of their marketing strategy. Bold claim, huh?).

Blogger 152
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8 Career Prospects In Luxury Brand Management 

The Realtime Report

Do you love perusing lifestyle magazines filled with costly wellness, apparel or beauty products? As a luxury brand manager, you are required to keep tabs of your brand’s position in the market and your competition. Market research analysts. Fashion retail buyers. Fashion PR specialists. Luxury brand managers.

Brands 91