Convince & Convert

AUGUST 28, 2015

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward? Look no further than these five examples. Petco’s Adorable Pup. IToA4z5NjH.

Company 60

Company Apparel Transportation Social Media 60

Keyhole.co

MAY 9, 2023

Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags. This makes hashtags an influential resource to turbocharge a brand’s marketing efforts.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

JUNE 14, 2021

You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. Few companies or users take the time to build a community and engage with their audience. Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts.

Instagram 52

Instagram UGC Apparel Hashtag 52

Firebelly

JULY 22, 2011

Baked goods company @Entenmanns faced backlash on Twitter a few weeks ago by capitalizing on the #notguilty hashtag made popular by the Casey Anthony trial. A Twitter uproar started, as Twitter uproars often do, and Entenmann’s was very quick to apologize, admitting they didn’t know what the hashtag referenced.

Social Media 239

Social Media Apparel Loyalty Hashtag 239

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Under Armour. In today’s market, customers want to be heard.

UGC 59

UGC Brands Apparel Content 59

Buffer Social

NOVEMBER 13, 2023

Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. The company reportedly made over $70,000.

Examples 92

Examples Campaign Discount Marketing 92

Convince & Convert

MAY 30, 2013

Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website. With the temperatures increasing, Coach is asking its customers to take a minute and admire the view from above – of their shoes, of course!

Apparel 135

Apparel Fashion UGC Campaign 135

Pixlee

DECEMBER 2, 2021

You can encourage your fans to share their videos related to your products through a brand-specific challenge or unique branded hashtag. Run a Hashtag Challenge. Branded hashtags for social media contests aren’t new — many leading brands already use their own tags on Instagram to encourage users to interact with their brand online.

Campaign 52

Campaign UGC Hashtag Influencer 52

Sprout Social

OCTOBER 23, 2018

Companies tap into the $6.48 Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy. The question is, what is the best way to use hashtags? Engage with your audience.

Buy 111

Buy Instagram How To Geotagging 111

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Alo Yoga gives its social media manager the spotlight to share her favorite apparel sets and colors from the brand via the Alo TikTok account.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. The apparel brand offers a vintage Y2K collection and an affiliate program.

Brands 113

Brands How To Authentication Collaboration 113

Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Companies like Pixlee can improve the efficiency and outcome of such efforts.

Campaign 67

Campaign UGC Apparel Content 67

Pixlee

MAY 3, 2021

The check mark verifies that a person actually works for the company that they have listed in their profile. Though yoga apparel brand KiraGrace isn’t verified on Instagram, the brand maintains a strong following by resharing UGC from passionate customers. They will then send you a four-digit code to your work email address.

Social Media 98

Social Media UGC Reddit YouTube 98

Pixlee

JULY 22, 2020

Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . These images continue to be collected and curated through Kimpton’s unique hashtag #KimptonThroughYourLens , and individuals can also directly upload photos on the gallery page.

Social Media 56

Social Media Tools UGC Curation 56

Pixlee

JANUARY 5, 2022

Here is an excellent example of how athletic apparel brand Alo Yoga shares shoppable content on Instagram: . TikTok has already taken steps towards shoppable features with Hashtag Challenge Plus , which was launched specifically for e-commerce businesses. Add all hashtags to follow. With over 2.6

Social Media 52

Social Media Video Content UGC 52

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Using hashtags and location tag helps people discover your Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Pixlee

DECEMBER 31, 2018

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! After all, maintaining brand awareness, quality and style as the #1 blue jean retailer take a top-down effort from the whole company. The Hershey Company. Levi, Strauss & Co. Lululemon Athletica.

Brands 40

Brands Retail Apparel Fashion 40

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. While its products are incredibly stylish and high-quality, it’s been the marketing team that’s propelled the company to such levels of success. Clear Evergreen Hashtags. Distinctive Branding.

Apparel 42

Apparel Marketing Hashtag UGC 42

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. While its products are incredibly stylish and high-quality, its been the marketing team that's propelled the company to such levels of success. Alo Yoga always, always uses its branded hashtags when sharing on social media.

Apparel 40

Apparel Marketing Hashtag UGC 40

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. While its products are incredibly stylish and high-quality, it’s been the marketing team that’s propelled the company to such levels of success. Clear Evergreen Hashtags. Distinctive Branding.

Apparel 40

Apparel Marketing Hashtag UGC 40

Pixlee

JANUARY 26, 2021

Digital certificates aren’t just for massive open online courses (MOOCs); they’re applicable to companies of all sizes that provide training programs or courses. Companies that offer short, non-technical courses can still issue certificates as proof of participation. . Customer Service Wins .

Engagement 52

Engagement Apparel Loyalty Retail 52

Buffer Social

NOVEMBER 12, 2019

Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing. The hashtag campaign “Opt Outside” has been a hit. . Thanksgiving Day, then there’s Black Friday, Small Business Saturday, and Cyber Monday, which some companies extend for the whole next week. . We have Gray Thursday, which is U.S.

Social Media 67

Social Media SMS UGC Marketing 67

Convince & Convert

JANUARY 20, 2015

In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing. One of the easiest ways to expose your content to new audiences on Instagram is by using hashtags.

Instagram 60

Instagram Hashtag How To Apparel 60

Pixlee

OCTOBER 24, 2018

The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag. You can also ask customers to send you their photos or simply do a manual search for posts with mentions and branded hashtags.

Authentication 42

Authentication Brands CSR Hotels 42

Pixlee

NOVEMBER 20, 2018

As hashtags become a hyper-populated area of engagement, s mart brands will start to seek out content in mentions and location tags to discover the highest-quality, on-brand engagements. HYLETE, a high-performance apparel brand, engages with authentic influencers to build community engagement and share the most on-brand content.

Influencer 75

Influencer Trends Brands UGC 75

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Talkwalker SM

MAY 26, 2016

The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Products presented by visual influencers perform significantly better than others, especially apparel (6.4x

Analytics 68

Analytics Influencer Apparel Airlines 68

Pixlee

SEPTEMBER 13, 2021

Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. This type of behind-the-scenes look humanizes your company and gives your customers a feel for your brand culture and values. Your employees and customers can be your brand ambassadors too.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. This type of behind-the-scenes look humanizes your company and gives your customers a feel for your brand culture and values. Your employees and customers can be your brand ambassadors too.

UGC 52

UGC Marketing Influencer Authentication 52

Convince & Convert

DECEMBER 22, 2010

In the interest of full disclosure, I work for a company with a new application called MOJO that provides free web-based check-ins. Imagine the apparel and sneaker brand New Balance having the ability to drop custom badges into the top 30 blogs that cover wellness, running, and fitness. A New Revenue Model.

Badge 122

Badge Brands Loyalty Discount 122

Buffer Social

OCTOBER 6, 2019

Company retreats. Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. It could be: Challenges like LOFT’s. Meetups, conferences, or roadshows.

Instagram 69

Instagram Influencer Brands Upcoming 69

Buffer Social

AUGUST 29, 2016

Company retreats. Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. It could be: Challenges like LOFT’s. Meetups, conferences, or roadshows.

Instagram 75

Instagram Influencer Brands Upcoming 75

Sprout Social

MARCH 13, 2024

As a candle company, you might focus on behind-the-scenes content that showcases how you make each of your products. Let’s take a look at Gymshark , a fitness apparel store. There are a number of different types of ads, ranging from brand takeovers to sponsored hashtags. Define your niche and stick to it Find your niche.

Engagement 101

Engagement UGC How To Hashtag 101

Oktopost

JUNE 28, 2022

The more platforms B2B companies use, the wider their reach, which means there are more opportunities to connect with the right people waiting to utilize your services. ? Although B2B marketing organizations are not trying to sell a trendy juice cleanse or apparel item, using professional influencers can be a game-changer in many industries.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

OCTOBER 13, 2021

With Social Sprout, you can identify what posts, hashtags and topics resonate with your audience (based on historical performance). The 125-year-old manufacturer started out selling outerwear for fishermen but now sells apparel for everyone (land and sea). Aerie, the apparel retail giant, is one of them.

Buy 138

Buy Brands Apparel Content 138

Hootsuite

JULY 6, 2023

Remember to choose a profile picture that represents you or your company, and use captions that reflect the vibe you want to convey with your account.) Besides that, long or spammy-looking captions with lots of links and hashtags might be punished by the Facebook algorithm. New profile picture, same awesome me.

Facebook 81

Facebook HootSuite Hashtag Social Media 81