How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi
Convince & Convert
FEBRUARY 13, 2014
With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. Unless you’re an official sponsor, the trademark regulations are extremely strict, so companies need to proceed with caution. The challenge? Molson Canadian’s Beer Fridge Uses Passport. Read the whole entry. »
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