How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Convince & Convert

With Sochi being touted the “ Viral Games ,” it’s no surprise that companies are also trying to join in on the Olympic fun. Unless you’re an official sponsor, the trademark regulations are extremely strict, so companies need to proceed with caution.

Promotional Items that Enhance Your Company’s Brand

Idaconcpts

By creating a brand that is universal and easily recognizable, you will enjoy repeat customers who are loyal to your company. This is key in making your company stand out among the millions of other companies on the web. Think of the Coca-Cola company.

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward?

The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. Prior to this he worked at The Clorox Company and Chiquita Brands , where he won company-wide awards for best advertising, best promotion and best new product, while gaining industry recognition and awards. apparel. bain and company.

The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. Prior to this he worked at The Clorox Company and Chiquita Brands , where he won company-wide awards for best advertising, best promotion and best new product, while gaining industry recognition and awards. apparel. bain and company.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

5 Brands Successfully Using IGTV

Ignite Social Media

They began to create time-lapse try-on videos so that their 230,000+ followers could see how to create cute looks with their apparel and accessories. Fenty Beauty: When Rihanna announced that she was launching an all-inclusive makeup company, the brand had instant popularity and recognition.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Since we’ve worked up an appetite, let’s consider nutrition companies. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand.

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Why Mission-Driven Brands are Winning in 2019

Pixlee

HYLETE, a community-backed brand focused on providing top-quality athletic apparel rallies around their community to support causes that matter to their community. Looking for your next company initiative? When it comes to today’s consumers, authenticity is key.

Four of the Scariest Brand Social Media Flubs

Ignite Social Media

American Apparel- Fourth of July Disaster. American Apparel wanted to join in on the Fourth of July celebrations happening on social media, so they posted the image above of an explosion. American Apparel apologized and removed the image, but the damage was done.

Nike gets it right with NFL uniform launch

Jeff Esposito

One of these rare instances happened on Tuesday afternoon when I came across this video from Nike as a teaser for the roll-out of their apparel contract with the NFL: After watching the video, not only did I get super amped about the NFL, but I also forgot about the start of the MLB season.

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

The ACSI website scores are based on more than 25,000 interviews, and encompass user experience with websites of more than 200 companies within the 33 industry categories. Apparel, Athletic Shoes (combined) 81.

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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

Many Nike customers have shown off new purchases to demonstrate brand loyalty and express approval for the company’s political stance. Companies like Pixlee can improve the efficiency and outcome of such efforts. The sports apparel brand can also leverage these photos directly on social media platforms. For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

In fact, companies like Gilt have seen a 100 percent increase in mobile users in a single year. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 62% of companies outsource their content marketing.

6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based ESPs now block graphics as a measure to combat spam.

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10 Stats from Black Friday and Cyber Monday

Pixlee

Retail sales for the first two weeks of the holiday shopping season are up 6% across general merchandise categories, according to market research company NPD, but much of the spending has been on things consumers want for themselves rather than what they’re buying as gifts for others. – online apparel retail market was discounted by an average of 45% off, compared to 44% of the market with an average of 36% off last year. –

4 Brands Using Instagram Stories to Drive Engagement

Pixlee

The company is committed to showcasing how it helps its customers improve their health and their lives by taking care of their minds and bodies. It’s a great example of a company that has built itself into a lifestyle brand by leveraging authentic content from its passionate community.

Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database.

PayPal’s Patriotic Pup Shines Over the July 4th Holiday

Convince & Convert

While many companies created social media posts around the holiday, PayPal’s patriotic pup stole the show. Delve deeper into the post and you’ll see that this pup frequently dons unique hats, sunglasses and other apparel, much to the delight of her more than 165,000 followers.

Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

HYLETE , an athletic apparel brand does an exceptional job of uniting their community around shared values while offering exceptional visibility into the sourcing of their raw materials. Online communities and the way they purchase are constantly evolving.

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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based ESPs now block graphics as a measure to combat spam.

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4 Social Media Mistakes Easily Prevented By Common Sense

Firebelly

Baked goods company @Entenmanns faced backlash on Twitter a few weeks ago by capitalizing on the #notguilty hashtag made popular by the Casey Anthony trial. They launched a campaign against the company within days. Further reading: Managing Your Company’s Social Media Risk.

Some Perspectives on Pinterest

Social Media Marketing

You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off.

IAB ‘Direct Brands to Watch’ are Winning with Consumer Content

Pixlee

Founded in 2013, Madison Reed is an “online hair color company built on integrity, innovation, and love.” He told of how he asked company Co-Founder & CEO Amy Errett about content, and she replied, “We’re all about content. “You must watch them. You must know them.

The Top 20 Brands to Watch at NRF 2019

Pixlee

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! After all, maintaining brand awareness, quality and style as the #1 blue jean retailer take a top-down effort from the whole company. Join Chip in his fireside chat on constructing a strong company culture in a Sunday afternoon Session. The Hershey Company. With how this company has grown, they appear to connect with their audience well.

Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

While these statistics are for UK-based companies, you can still glean from this information that e-mail marketing continues to strong. In other words, companies are still seeing positive results from their e-mail marketing efforts. Retail Apparel is second in the click-rate category (5.3%). In most cases, these leading e-mail marketing sectors saw an increase from the last report by the company providing this data.

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

However, they also should understand that giving up control could be better for them and the company’s bottom line.

Top 10 Public Relations Blunders for 2012

Bill Hartzer

Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes.

Two Key Questions for Every Community Manager

SocialFish

It’s my belief that when brands/businesses royally mess up (see: epicurious , Kenneth Cole , and American Apparel ) that they have failed to, among other things, respect their community’s power.

9 Popular Instagram Trends of 2019 (So Far)

Later

Or American Apparel took a much bolder approach to the trend: . Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019!

Coach Admires The View From Above

Convince & Convert

Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website.

Paid Posts: My Facebook Status Update is Smarter Than Yours

Webbiquity SMM

The company has been vehemently anti-ads from the get-go, but had to find a new revenue source to remain in business (custom template themes are still their primary cash generator).”Every Whatever they decide could spell major changes for the company’s forecast.

Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Ignite Social Media

IBM bought property in it and American Apparel opened a shop in the platform only to close it a year later. At the time of the post, several companies were emerging to focus on brain-computer interfaces (BCI). There were two companies I cited in the previous posts, Emotiv and NeuroSky.

Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Maybe a follower opted-in with a work email that went invalid after they left the company, for instance. For example, if you’re marketing a sports apparel brand, followers who live in warmer regions won’t need to see messages about your new winter gear. Email marketing best practices are critical for ensuring your emails are being well received by your audience.

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How to Build Better [Business] Habits

Techipedia: Tamar Weinberg

More often than not, you’re working as part of a team – whether it’s a project team or your company as a whole – and teams should always work together. What position were you hoping to attain when you started with the company? This is a guest post from Christopher Wallace.

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2019 Influencer Marketing Trends for Brands

Pixlee

HYLETE, a high-performance apparel brand, engages with authentic influencers to build community engagement and share the most on-brand content. Influencer marketing has been successful because it lends itself to a whole new realm of human-to-human connection and brand creativity, bolstered by an endless network of individuals who each resemble their own media company. Influencer marketing has proven to be one of the most effective forms of connecting with a community.

The Five-Year Marketing Plan: Looking Beyond Facebook

Idaconcpts

Just before Facebook’s IPO in May, General Motors pulled out of their $10 million contract with the company, generating a very public black eye. Each will need to find a way to make money to survive, or sell out to another company who will assume the problem for them.

The Five-Year Marketing Plan: Looking Beyond Facebook

Idaconcpts

Just before Facebook’s IPO in May, General Motors pulled out of their $10 million contract with the company, generating a very public black eye. Each will need to find a way to make money to survive, or sell out to another company who will assume the problem for them.

How to utilize Ad Retargeting on Social Media

Socialmedia.biz

App users: Target the existing or past users of your app using the Facebook Pixel, and encourage them to return to your eCommerce portal to see the latest apparel collection or complete the next levels of a game.

In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. While its products are incredibly stylish and high-quality, its been the marketing team that's propelled the company to such levels of success.

Welcome To The Video Generation

The Realtime Report

In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables. Nearly half of companies that are currently doing influencer marketing are spending less than 10% of their digital budget on the tactic. Welcome To The Video Generation By Jason Katz.

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