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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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7 Brands With a Killer Social Media Campaign

Later

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Despite having their photo shoot canceled due to COVID-19 restrictions, the company, known for championing body positivity, quickly pivoted their strategy. And using a unique hashtag is key for aggregating the posts and measuring results.

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5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

a company website, or Instagram account). Create a Branded Hashtag . Hosting weekly conversational series on Instagram Live and integrating sponsored events online discussing topics like financing, Create and Cultivate successfully offer valuable content digitally. . #2: 4: Create a Branded Hashtag.

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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags.

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10 Ways You Can Beat the Instagram Algorithm

Pixlee

Whatever your Instagram KPIs are — awareness, conversions, emails, or follower count — success comes from creating content people like. You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. Use Hashtags Correctly. Instead, they just post content.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. The apparel company uses AI for purposes that extend beyond product innovation. This has enabled Hylete to not only cut costs on content creation but increase conversions.

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