article thumbnail

How companies use video content on social media

Visually SM

We will start this conversation by stating some facts that will only confirm what we see daily: videos are an excellent way to communicate with your audience, provide a good social media experience, and, ultimately, generate engagement. Here is a cool and inspiring example, brought to you by apparel brand Everlane: Instagram.

article thumbnail

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Typically chatbots represent a conversational interface between a consumer and a machine,” Brucculeri said. Creating conversations, not messaging. “We

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. He has also been a consultant at Bain and Company , and a founder and CEO for numerous venture-backed startups.

Apparel 45
article thumbnail

How To Integrate Influencer Marketing With Email Marketing

Pixlee

This is effective for improving conversion rates, while also extending your brand’s virtual community and building a strong relationship with a professional in your industry’s social sphere. This can add a more personable edge to your emails, creating a more engaged community and, ultimately, better conversion rates overall.

article thumbnail

One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. Listen first and learn from conversations on social.

Brands 108
article thumbnail

How I Grew a $200 Side-Hustle Etsy Shop Into a Multi-6-Figure Business

Buffer Social

Building a company is a marathon, not a sprint, and setting realistic and strategic goals with a long-game vision has been key for me. Then, I use this information to plan longer-form content, like Reels , ads, YouTube videos, and email newsletters, thinking creatively about ways to tie this content back to my product to drive conversion.  

Retail 85
article thumbnail

5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

So, rather than waiting for a review, you get to initiate the conversation and proactively ask your customers to leave you a review. . Just mentioning their name or company name isn’t enough. For instance, ecommerce stores selling apparel or shoes can send a review request email within a week after the product is delivered.

Review 123