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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Yakima’s RackPack ambassador program features photographers, professional athletes, and outdoor fanatics to create an authentic influencer-brand fit. Delta shares picturesque images from travel influencers, garnering comments from enthused fans looking forward to their next trips. Showcase Diverse Summer Looks.

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How To Forecast Creative Needs for Ecommerce

Pixlee

For example, two of the largest emerging trends at Shoptalk 2022 were authenticity in creative content, through user-generated content (UGC) and micro-influencers, and social commerce. NAVY Hair Care uses Pixlee TurnTo Checkout Comments to understand why customers purchased specific products. Invest in Community-Driven Marketing.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. They are looking for more authenticity, purpose, and transparency. Using content created by your community of passionate customers helps you appear more authentic, personable, and caring.

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Co-creation: Why creators should be part of your product development team

Sprout Social

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. She started out sharing vegan recipes on social media and quickly garnered a following through her warmth and authenticity.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. For starters, take time to respond to people who comment on your posts or message you. Let us know in the comments below. In addition, don’t underestimate the power of well-crafted captions.