Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Today, listening tools are more intuitive, making insights more accessible.

How To 99

How To Sentiment Template Templates 99

Hootsuite

APRIL 25, 2024

There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. You can use them for content curation through social listening. Set up a Stream monitoring keywords related to you or your industry. Social listening. Trend-tracking.

Curation 75

Curation Social Media Management Tools Social Media 75

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Hootsuite

JANUARY 20, 2020

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 Why use Facebook analytics (a.k.a. Facebook Page Insights and Facebook Audience Insights are both Facebook analytics tools.

Analytics 145

Analytics Facebook HootSuite Overview 145

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 105

Sentiment Analysis Patterns Price 105

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Sentiment Analysis. Platform analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

Analytics 52

Analytics Social Media ROI Metrics 52

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Sentiment and conversation trends matter.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. This intel gives you the audience insights you need to create a customer-centric social strategy.

Reputation 131

Reputation Tools Brands How To 131

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 80

Banking Social Media HootSuite Sentiment 80

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter tools for analytics. Twitter Analytics Dashboard. Every Twitter account has free access to the Twitter Analytics Dashboard. Hootsuite Analytics. Cloohawk watches your social media metrics like, well, a hawk.

Directory 145

Directory Tools HootSuite Twitter 145

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

JULY 24, 2023

To keep up with the digital rat race, you’ll need a kitted-out toolbox full of social media apps for real estate agents. This blog will cover the six must-have tools your industry knows and loves. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 10, 2024

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 106

Reputation System Brands Knowledge Base 106

Hootsuite

MAY 21, 2020

General trends that apply to your industry. Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

NOVEMBER 21, 2023

Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. The thing is, your own performance analysis is much more valuable when placed in the context of what’s happening overall in your industry niche. 1 Analytics Tool for Growth Beautiful reports.

Analysis 86

Analysis Tools Social Media HootSuite 86

Hootsuite

OCTOBER 12, 2023

This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. Tools like Hootsuite can help streamline your social listening efforts. Plus, track content from every social media platform all in one place.

Social Media 120

Social Media HootSuite How To Template 120

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

JUNE 29, 2021

People are looking to brands for insights and information… and there’s no better place to share that than social media. No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Hootsuite

MARCH 3, 2020

At first glance, social listening might seem like social media monitoring —but the two concepts actually differ in important ways. Social media monitoring is simply taking a look at metrics such as: Brand mentions. Industry trends. Social media monitoring is great for things like monitoring ROI or A/B testing campaigns.

Tools 145

Tools Sentiment HootSuite Reddit 145

Sprout Social

JANUARY 19, 2021

Measuring brand health on social has therefore become an increasingly important task for social media marketers—one with implications and opportunities across the marketing organization. Understanding brand health on social helps you understand: How consumers feel about your brand. What consumers think about your products.

Data 97

Data Sentiment API Analysis 97

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Influencer marketing tools for social listening. Stay on top of trends. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 128

Review Brands How To Analysis 128

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Key features: Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time. Larger companies can choose a custom Enterprise plan.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

JANUARY 5, 2023

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Thus, many businesses use this photo and video-sharing site for social media marketing. I like how easy it is to generate my analytics report for my social media channels.

Analysis 52

Analysis Instagram Tools Sentiment 52

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand? Pros: Manage your entire presence on social platforms from one place.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

SEPTEMBER 16, 2022

This can be especially important for large teams or organizations in regulated industries. With some tools, everyone can work on social posts, but only senior team members can approve them to go live. Social media analytics tools. All social networks offer basic native analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134