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21 best social media analytics tools

Unmetric

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Hootsuite is an extensive platform for all your social media needs.

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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Social media analytics.

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The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

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5 Instagram SEO Tips to Increase Your Reach

Hootsuite

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Google Analytics , Hootsuite Insights , and o ther social monitoring tools can help give you insight into what terms people use to search for your business. Let’s dive in. What is Instagram SEO? User activity.

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Experiment: How Many Hashtags to Use on Reels?

Hootsuite

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. Because I’m a busy gal who loves to boss robots around, I tapped into the power of the Hootsuite Owly AI writer to compose the perfect captions. Start building your Instagram presence using Hootsuite.

Hashtag 106
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How to Be a Nanoinfluencer and Make Money With Under 10,000 Followers

Hootsuite

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. Not sure what a nanoinfluencer is? Feeling ready to become one?

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