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Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

How important is a formal education for a career in marketing? I dropped out of university because I was (at the time) already publishing magazines. What about digital marketing and social media? From a professional perspective, these courses and degrees are not compulsory to have in order to be successful in digital marketing.

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Newspapers, Magazines, and the Apple iPad

The Way of the Web

Figures from conferences I’ve attended , Paidcontent , New York Observer , Venturebeat ) All very impressive…but… 1) Friend and former magazine colleague Dave Cushman makes a point which quite a few other people have also discussed – is this an illusion of a long term future for publishers ?

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Thoughts on UK magazine ABC figures…

The Way of the Web

Influence and Empire Avenue → Thoughts on UK magazine ABC figures… August 12th, 2010 · View Comments It still feels a bit weird not to be involved in the magazine industry when the ABC figures are released – although I’m getting used to examining the RAJAR figures for radio instead. magazine, which dropped 20.2%

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Hearst Skiff Reader Looks Cool

Adam Sherk

My professional, analytical opinion is it looks pretty darn good. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

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AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. What Horrible Things Did Time Magazine Do in 1964? Are you sure you want to write that article, Dave?

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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. Thanks for your post.

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