Pam Moore

AUGUST 17, 2020

Key data and analytics to monitor to help you optimize your business results and LinkedIn. Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads. The importance of quality over quantity for content, human connections and everything on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

SalesChoice

OCTOBER 4, 2016

Machine Learning methods use Random Forests, a term that refers to an analytic technique developed by Leo Breiman and Adele Cutter. Case Studies validate these benefits in our clients like: DigiDay , RelationEdge , and Macadamian Technologies , to name a few. The technique improves the accuracy of predictive outcomes.

Software 20

Software Patterns Applications B2B 20

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads.

Strategy 99

Strategy Marketing Case Study How To 99

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. Gather this information from: Social media analytics , especially Facebook Audience Insights. Google Analytics. Google Analytics : See which social networks appear in your referral traffic report. spending power and patterns. Challenges.

Template 145

Template Templates How To Tourism 145

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. The Maturation of Social Media ROI by Mashable.

Social Media 198

Social Media Tools Tips ROI 198

Rebekah Radice

MAY 24, 2017

Case studies. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. Once again, go to your Google Analytics – Behavior – Site Content and find top performing content.

Social Media 148

Social Media How To Analytics Types 148

agora pulse

APRIL 10, 2019

You can even dial down into whether paid or organic sources work better, if users are converting strictly through mobile devices, or if they use multiple platforms to interact with your content. For instance, if you’re running a B2B business, conversions can take weeks, or even months to occur.

Conversation 112

Conversation Facebook How To Adwords 112

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. How Social Media Drives New Business: Six Case Studies (TechCrunch): Businesses definitely will benefit from reading about these creative ideas employed by other businesses to build traction and an online visibility boost. Content Development/Marketing. Web Development and Website Strategy. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Rebekah Radice

MAY 24, 2017

Case studies. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. Once again, go to your Google Analytics – Behavior – Site Content and find top performing content.

Social Media 60

Social Media How To Analytics Types 60

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. On desktop or mobile, sharing LinkedIn native video is pretty much a three-step process. On mobile: 1. LinkedIn video ads provide richer analytics than LinkedIn native video. On desktop: 1.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JULY 15, 2016

SnapApp provides easy-access analytics and integrates with all the major marketing automation platforms. All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Are you B2B or B2C? Jay: Hey, everybody. Aaron: You can say why are you.

Content 102

Content How To B2B Questions 102

Webbiquity SMM

AUGUST 23, 2016

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies.

Instagram 100

Instagram Tools Sample Samples 100

Sprout Social

OCTOBER 17, 2016

You can track this in Google Analytics. If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. You can find this in Google Analytics. Referral traffic The number of visitors your website receives from Twitter.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40